Thinking Globally, Acting Locally: Earth Week 2017

Earth Week, April 16-22, was started in the 1970s by grassroots organizers who wanted to encourage learning of environmental issues. Every year, during this time, school children learn about the diversity of ecosystems found around the world, while being taught how their actions can have a lasting impact on Mother Earth.

But after we enter the “real world”, Earth Week tends to go unnoticed and uncelebrated as people get caught up in their client work and fast approaching deadlines. However, as a self-proclaimed environmentalist, I wondered, “Can we make Earth Week relevant again by bringing issues affecting our local South Florida environment to the office’s day-to-day activities?”

That thought inspired me to consider a new approach for this year’s Earth Week and invite Burson-Marsteller Miami to get in touch with their inner school-child by taking an interest in relevant issues found south of Lake Okeechobee. As one of the organizers of the Earth Week activities, my goal was to get people out of the office and outside to interact with our main attraction: the ocean.

The Green Team, as I dubbed the Burson Miami Earth Week organizers, planned an ocean clean-up at a local Miami beach where instead of our normal Friday happy hour we went to Hobie Island Beach Park, located on Virginia Key. With the sun in our faces and sand between our toes, we set out to collect foreign items such as plastic bottles, cigarette butts, bottle caps, and other waste. About 14 people (and two four-legged assistants!) participated in the clean-up, removing close to 15lbs of trash off the beach.

On Monday April 24th, following the beach clean-up, my fellow Green Team member, Nicholas Komisarjevsky, and I prepared a presentation to inform our colleagues about the ever imminent threat of Sea Level Rise in South Florida through a Lunch and Learn. We concluded our presentation by providing each team member with a reusable plastic bottle, acrylic paints, and inspiration to decorate their bottles as they see fit, in an effort to cut down on the office’s plastic water bottle waste.

The key message that I tried to impart to my peers through our Earth Week initiative was the importance of thinking globally, while acting locally. As a global Public Relations and Communications agency, Burson-Marsteller always looks to provide our clients with culturally relevant and locally focused support. We utilize our global network to share ideas, talent, and perspectives while giving our clients a boutique agency feel. We think globally, but act locally.

I think that provides a great parallel to the importance of Earth Week because it reminds us to focus on the small details in order to spur greater change. Deciding to tackle climate change alone can be a daunting task. However, choosing to use ceramic mug for your morning coffee instead of a disposable paper cup is manageable. Perhaps getting the office to stop printing documents is unrealistic, but instead of simply throwing the pages away after their singular use, considering upcycling them into a notebook is doable. Thus encouraging the office to consider how their daily actions have a larger environmental impact.

As the world continues to get smaller through enhanced communication abilities, we must think globally, but we cannot forget to act locally. Together, making more conscious efforts to do our part in lessening our carbon footprint can act as the catalyst to larger changes.

As April comes to an end, I challenge everyone to not forget about the meaning of Earth Week. The realities of global warming, sea level rise, and other environmental issues are pertinent every day, especially in South Florida. While Earth Week encourages us to focus on the importance of the environment, it is critical that we adopt sustainable habits like reducing, reusing, and recycling to lessen our carbon footprint globally. Individual contributions do make an impact. Share below with your commitment to Earth and the environment for the coming year.

#EarthWeek2017

Kelsey Flitter, Public Affairs Practice

Fake News, Really?

The concept of “fake news” has taken the world by storm over the past year and a half. What started out as a hot topic during the 2016 U.S. Presidential election has turned into a full-blown phenomenon, capturing the attention of media, corporate America, and the world. Being in the business of reputation management we cannot take this lightly, and we want to ensure that our clients are prepared to recognize fake news and effectively communicate their initiatives.

Companies are doing everything they can to streamline news that appears on their webpage, in an effort to minimize the risk of false information making its way onto the site. In addition, Google is making changes to its search algorithm to promote “authoritative” content versus “low quality,” securing confidence in users that when they google search for answers, the information they are getting is accurate and sound.

In an attempt to combat this situation, Burson-Marsteller has announced an effort to protect clients against concerns raised by the trending topic of fake news and reinforce the integrity of their own communications activities. The team will consist of former journalists working at the firm as well as independent former media and will conduct the following:

·      Webinars to share best practices on how to combat fake news

·      Online Q&A forum where clients can ask questions

·      Quarterly webchats

·      Information on best practices posted on the firm’s Intranet

We want to ensure that our clients have access to top insights on how to spot fake news, vet information they come across, and preserve the integrity of the content they promote. Burson-Marsteller is always at the forefront of tackling the big issues, and this is no exception.

For more information about this new initiative or if you would like to learn more about what we are doing at Burson-Marsteller, please don’t hesitate to message or email me.

Jorge Ortega

“30 Qs with…” Blog Series with Bruno Giordano

This month we continue our “30 Qs with…” blog series by getting to know Bruno Giordano, a Client Executive working in the Public Affairs Department. Every month we invite you to get to know Burson-Marsteller Miami’s talent from a different perspective – these 1:1 interviews will reveal personal anecdotes from their lives in and out of the office.

Bruno, who enjoys going to the beach in Miami, is mainly based in Honduras where he enjoys the beautiful nature.

Get to know him better by checking out his interview here or watch it below! #30QsWith #BursonPersons

Burson-Marsteller Hires Tom Eslinger as New Global Chief Creative Officer (CCO)


Dear friends and colleagues:

I am proud to let you know that Burson-Marsteller has hired world-renowned and internationally awarded executive creative director Tom Eslinger as Global Chief Creative Officer (CCO).

Before joining Burson-Marsteller, Tom was consulting Executive Creative Director for visual effects and virtual reality firm Framestore’s integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network, eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe, serving on its Worldwide Creative Board of Directors for 10 years.

A firm like Burson-Marsteller is no longer to be thought of as just doing PR – the lines between advertising, branding, media and public relations have blurred in recent years, and while we are always looking to move the needle when it comes to creative ideas and innovative communications solutions that will drive business results. We are excited to have Tom bring a new level of creativity to our team and our clients.

Here in Miami, we are very proud of the innovative work being done to continue fostering that creative integration. This month, we partnered with Juan Valdez, the Colombian coffee grower’s brand dedicated to offering an authentic Colombian Premium coffee experience, to launch the #InspiredbyJuanValdez campaign, ahead of its sponsorship of the Miami Open. Our team was up to the challenge of generating awareness and enthusiasm around a brand, primarily known to Hispanic audiences, among the general market in South Florida. As a renowned international art hub, Miami provided the perfect backdrop for our team to find inspiration for this creative campaign, linking coffee, art and tennis lovers to the brand experience. Our team kicked it off with a media blitz across local newsrooms with Juan Valdez himself, to share news on a series of immersive activations at Juan Valdez cafés, where fans painted three panels that eventually came together as a mural unveiled during the tennis tournament. From in-store player appearances, on-site giveaways, and a VIP art gallery style reception, to an on-court activation featuring a trip to Colombia’s Ruta del Café, this integrated experiential campaign before, during, and after the Miami Open, helped build momentum for future Juan Valdez store openings across South Florida later this year.

Also, Ivan Ruiz continues to lead our StudioB data analytics and content distribution team, comprised of analysts, strategists, creatives, and social media experts who produce data driven creative content for distribution across all traditional and digital platforms. Our rigorous commitment to highly creative, integrated communications is setting Burson-Marsteller Miami apart in the market.

We are excited to collaborate with Tom and look forward to the new ideas he will bring to our work. Please join me in welcoming Tom to the Burson-Marsteller family.

Let us know if you would like to learn more about how we are working with Tom and Ivan to bring the best thinking and ideas to our clients.

Best,

Jorge Ortega

Burson-Marsteller Miami Welcomes Back Alumni

Burson-Marsteller has always valued the people who work, and have worked, at the firm. To show our appreciation, we hosted the first ever Burson-Marsteller Miami Alumni Reunion that brought together former employees from the past 20 years on Thursday, March 30, 2017. Alumni from all over the state of Florida made their way to our outdoor courtyard overlooking the Miami skyline, for a night filled with music, hors d’oeuvres, cocktails, and fun.

Ramiro Prudencio, President and CEO of Burson-Marsteller Latin America as well as Jorge Ortega, Executive Vice President, made welcome remarks, thanking guests for their contributions to our organization and being part of our story, and reminding them that at the core, we are all #BursonPersons united by a common bond shared at different moments in time: excellence. We pride ourselves in delivering outstanding client service when it comes to developing and executing creative and strategic communications campaigns, and this event provided a platform to connect with our alumni, who are either former clients, current clients, or clients we’d love to partner with and deliver this message.

We invite you to check out this highlight reel, produced by our digital content, creative, and video production team – Studio B, recapping the night’s festivities, which also included a raffle, featuring  Miami Marlins bobble heads, ESPN gift bags, and Pitbull/Enrique Iglesias concert tickets among the nearly dozen prizes handed out.

Alumni hit the dance floor and enjoyed reminiscing and catching up with former leaders, colleagues, and friends, while greeting some of our current talent.   We would like to give a special shout out to our sponsors and event partners – BusinessWire, Gilbert’s Bakery, Bacardi, and the Miami Marlins – for helping this event be a success. Through a combination of food, drinks, beautiful weather, and great gifts you all helped make this evening a memorable one. Many thanks!

To all of our alumni who were able to attend, thank you. Hope to see you again next year!

Relive the event with this video here:

 

Multicultural Marketing Executive Pedro de Cordoba Joins Burson Latino

Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Pedro de Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.

Burson Latino supports clients with its evidence-based approach to communications and engagement with Latino and diverse communities. Complementing the agency’s own resources is a network of Community Communications Partners (CCP) in top multicultural markets who have a deep understanding of these communities, their stakeholders, the media and digital influencers. de Cordoba will help teams leverage these resources and others to build tailored communications campaigns that will connect clients with desired Hispanic audiences and drive business results.

de Cordoba, who is based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients and focused on growing the business through experiential marketing, sports and entertainment programs. Before that, he served as Vice President of Strategic Brand Extensions at Hispanic marketing agency, Accentmarketing, where he played an integral role in the development and implementation of strategic marketing programs for clients. In addition, he was instrumental in developing sports and entertainment-related platforms for Major League Baseball and the FIFA World Cup, along with recording artists including Mana, Enrique Iglesias, Juan Luis Guerra and Pitbull. When he was Chief Marketing Officer of Internet start-up LearningSoft, which provides educational entertainment for children in the U.S., Europe and Latin America, de Cordoba developed all the go-to market strategies and led fundraising roadshow presentations with the CEO.

“I am thankful for the opportunity to lead the Burson Latino team, and excited to work alongside a top-notch team of professionals, each bringing unique insights, ideas and experiences to the table,” said de Cordoba. “An ever-growing multicultural marketplace breeds new business opportunities, and I look forward to tapping into my strategic planning, public relations and experiential marketing experience to capitalize on these opportunities and help grow Burson Latino.”

Read the full press release here

Should Your Brand be Using Influencers?

In the age of the internet, today’s celebrities go beyond just Hollywood films and TV shows. In the new era of social media, the market has created their own version of famed celebrities and named influencers. Stars like Gabby Hanna from The Gaby Shows, or  Jenna Mourey aka Jenna Marbles are what we call influencers, people who have a substantial following and can command an audience[1], but are still relatable on a human-to-human level. They inhabit the gray area somewhere between a celebrity and a “common” person. Influencers usually start their careers on Instagram, YouTube, Facebook, or other social media channels, sharing their area of expertise with the world, whether it be comedy, fashion, fitness, or cooking, and then successfully build their own brand around that.

So why would a brand hire an influencer to promote itself instead of a regular celebrity? Influencer’s have earned their celebrity-like reputations by capitalizing on the day-to-day actions of people. They have capitalized on the mundane tasks of life and made them easily digestible for people. Take Jessica Shyba, aka Momma’s Gone City, for example. She is a mom of 4 kids (with a fifth one on the way!) and one adopted dog. She became a social media celebrity by sharing the everyday life of a mom and her kids.

Jessica and her family are not only adorable, but easily relatable, making her an ideal brand ambassador. Viewers, likers, and sharers can see how easily –insert product here- can fit into their lifestyles, by relating with Jessica’s hectic life. By partnering with Jessica, brands actually show Jessica’s audience not only how their products are used, but the benefits of using them.

When influencers are added to the equation, the brand is not seen as promoting itself, rather, a third party who is trusted by its audience is. If the influencer did not believe in the brand or its products, she/he wouldn’t be posting about them since it could damage their personal brand. The influencer’s audience knows this and in fact, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement[2].

Take this sponsored post as an example:

In this case, Jessica partnered with a frozen blueberry company to show her audience how to easily and quickly make delicious, yet healthy, blueberry pancakes.

Along with being an active advertisement, influencers are also a source of inspiration. Often, influencers share their personal experience losing weight, eating vegetarian, or applying liquid eyeliner, providing their followers with guidance, support, and step-by-step instructions to reach their goals. Influencers like Alyse from Raw Alignment, give great advice not only with recipes but by highlighting the products that they actually use. They partner with different brands to inspire people and help them throughout their transition to a healthier and organic lifestyle:

So, what are the benefits for brands hiring influencers?

  • Influencers provide an authentic and organic way to deliver a brand message.
  • Influencers expose your brand to new audiences while providing a higher ROI.
  • Influencers connect with their audiences at a more personal level.
  • Influencers can grant brands access to unique, hard-to-reach niche audiences for niche products.

Influencers are becoming one of the best ways to advertise brands. Has your brand considered using an influencer before? Do you have any tips? Leave a comment below!

Posted by Maria Fornari, Client Executive at Burson-Marsteller Miami/StudioB 

Sources:

“30 Qs with…” Blog Series with Lucia Zazueta

This month we continue our “30 Qs with…” blog series by getting to know Lucia Zazueta, a Senior Associate Digital Strategist working in StudioB. Every month we invite you to get to know Burson-Marsteller Miami’s talent from a different perspective – these 1:1 interviews will reveal personal anecdotes from their lives in and out of the office.

Lucia works to develop digital strategies using different mediums such as social media. As somebody who loves the outdoors, Lucia enjoys cycling, the beach, and yoga in her time off.

Get to know her better by checking out her interview here or watch below! #30QsWith #BursonPersons

 

Blurred Lines

I love the fact that the lines are blurring between digital marketing, advertising, and PR. Blurred lines are nothing new to me – in fact, I feel like I’ve made a career out of them. I started as a programmer with a creative background – my formal education was in architecture. Then I became a web designer that knew how to program sites, taking user experience into account before user experience was a “thing.” I became a graphic designer that loved helping brands tell their stories through presentations and infographics, and that opened the door for new business development through visual story-telling. The lines between creative, business development, and digital strategy are blurred as well, and combined, all these skill sets prepared me to assume my current role as StudioB Lead at Burson-Marsteller Miami.

StudioB is our data-driven digital content, creative, and video production team. The full team works out of the Miami office, which allows us to support our existing clients with a robust digital offering that augments their traditional PR efforts, while allowing us to build a full-service communications practice that provides digital-specific services to clients beyond our PR portfolio. While there are smaller, dedicated digital shops out there, it’s this truly integrated approach to digital and PR that sets Burson-Marsteller apart and proves to be most valuable to our clients.

In my role as StudioB Lead, I manage a group of strategists and creative professionals that support a client roster across a variety of practices locally in Miami, regionally in LATAM, as well as in the US Market. The team is comprised of digital and content strategists, community managers, data-analysts, designers, and video editors.

It is a really exciting time to be working at Burson-Marsteller to witness first-hand the convergence between digital marketing, advertising, and public relations. The lines are blurring more each day, and as the digital team here in Miami, our goal is to keep our fingers on the pulse of all of these emerging trends, and share these observations with all of you.

StudioB’s dynamic team will take charge in covering relevant and engaging stories that past, current, and future clients will be interested to hear. We hope you enjoy the articles as they are published over the coming weeks, and encourage you to reach out If there are any topics you would be interested in hearing about from the StudioB team at Burson-Marsteller Miami.

Posted by Ivan Ruiz, Senior Digital Strategist at Burson-Marsteller Miami/StudioB Lead

Burson-Marsteller @ CES

I hope your 2017 is off to a great start and the year will be filled with health, happiness, and prosperity. At Burson-Marsteller Miami, we are in the midst of developing our road map for the year to ensure we continue to deliver excellent service for new and prospective clients, forge partnerships that will add new tools and services to our current offering and provide insightful thought leadership content on a variety of topics relevant to our industry.

First in the spotlight is our Global Technology Practice that recently attended the 50th edition of the Consumer Electronics Show® (CES) in Las Vegas, NV to provide on-site communications support to some of our top clients. They witnessed the unveiling of the latest tech trends, products and consumer campaigns from the most renowned technology companies around the world, and shared key takeaways on what lies ahead for the industry from different perspectives, including communications.

Our Worldwide Chair and CEO Don Baer presented a new survey, “The Burson-Marsteller Age of Trump Technology Policy Survey”, conducted in partnership with Penn Schoen Berland, which tests the views of Tech Elites and the General Public in the U.S. about what the new Trump administration could mean for technology.

I invite you to check out this event recap video prepared by our StudioB Live team featuring Rodrigo Castro, a Director in our Global Technology Practice, who was on hand to share the following observations:

  • The biggest trend is Internet of Things – the merger between hardware, software and data which is paving the road for how technology companies address business and consumers around the world.
  • According to Gartner, by 2021 there will be 21,000 million devices with IOT connection.
  • What value does big data, which captures consumer behavior, bring to companies and how will it drive innovation and collaboration?

Rodrigo joined other Burson-Marsteller colleagues from around the network supporting their clients, including Sheena Lakhani, who helped introduce Nixplay’s latest wireless photo frame, and Jamie Dowling, who chimed in on the latest augmented and virtual reality trends.

If you would like to learn more about our experience at CES or need additional information about our Technology and Innovation resources and capabilities, please feel free to email me.

Posted by Jorge Ortega

Launch of “30 Qs With…” Blog Series

We are excited to launch the first installment of the all new blog series, “30 Qs With…”. Every month we invite you to get to know Burson-Marsteller Miami’s talent from a different perspective – these 1:1 interviews will reveal personal anecdotes from their lives in and out of the office. First up is Maria Isina Areco, Manager in our Global Technology Practice.

During her 10 years at Burson-Marsteller, Maria Isina has worked on a wide range of branding initiatives, helping companies define and reposition their brand. Prior to joining the Miami team, she led Brand Communications efforts in our Buenos Aires office for a variety of clients in the technology and healthcare industries.

Check out her interview here. Enjoy! #30Q’sWith #BursonPersons

Latinos: The New Mainstream. What a year!

From social influencers to politics, music to the economy, Latinos have consumed our news cycles and demanded our attention in 2016.

We have had a great year at Burson Latino, having leveraged our experts, their experience and Burson-Marsteller’s strategic communications approach and innovative tools to help more clients connect and engage with U.S. Hispanic audiences. Just this month, our colleagues led media relations efforts and generated millions of impressions with this Fortune article and CNBC segment, for the just released “Making America Rich Again: The Latino Effect on Economic Growth” study, which demonstrates the strength of the Latino economic power and confirms they are driving America’s New Mainstream Economy.

This year we also partnered with the Center for Multicultural Science to launch our first online research study on the role of Latinos in the 2016 U.S. Presidential Election, highlighting key issues and important causes relevant to our community. The poll, which surveyed more than 1,300 registered Latino voters, was widely covered by English and Spanish language media, as well as digital influencers.

In the spring, we continued to build momentum at the Seventh Annual Hispanicize conference in Miami, the nation’s largest gathering of Latino trendsetters in marketing, digital content creation, journalism, entertainment and tech entrepreneurship. During the five day showcase, we produced more than 50 hours of continuous coverage, livestreamed the Tecla Awards through Facebook Live, moderated notable industry panels and interviewed dozens of speakers and event attendees.

As election fever rose, we realized we needed to capture and curate all online conversations surrounding Hispanics and the election, and created Latinovoicesandvotes.com, the only digital hub that aggregated all social commentary and news content by the most active and trending journalists, influencers, high profile community and business organizations, and political experts. The hub captured more than 15,000 total posts, with more than 24 billion impressions, while our Burson Latino analyst commentary video segments generated more than 600 page views during the last 100 hours prior to the election.

Most recently, our team joined Sony Pictures Television and Sony Music at the live taping of a new pilot titled Tres Noches, which documents the journey of top Latino talent at the 17th Annual Latin GRAMMY Awards in Las Vegas. Together with clients and other agency partners, we outlined strategic approaches for brand and campaign integration with Sony content and talent.

I invite you to review our new Burson Latino capabilities video and infographic, which showcase our evidence-based approach to creating and carrying out effective and authentic Hispanic communications programs that drive business results for clients. It also introduces our new Community Communications Partners (CCPs), an exclusive network of local public relations and public affairs professionals in key Latino markets that provide clients deep and authentic contacts and connections at the grassroots level.

We are excited for new and exciting collaborations in store for 2017. The first comes in January, when we announce our Hispanic market research partnership which will allow us to provide clients and the industry with an endless amount of thought leadership content across a variety of industries. Initiatives like this – along with access to the latest trends, newsmakers and market studies – are our value added differentiating factor.

Lastly, our commitment to the U.S. Hispanic market is reinforced with our board involvement. Burson-Marsteller supports my active participation on the advisory board of the Center for Hispanic Marketing Communication at Florida State University and the corporate advisory board of ALPFA, the Association of Latino Professionals for America, the largest group of 75,000 Latino students and professionals nationwide.

We are proud of the work our team has done this year growing our practice footprint, business and client roster. Thanks to Eva Mejicanos and Stephanie Carrizales in New York and Abril Barba, Ivan Ruiz and Monica Mora in Miami, along with the dozens of other colleagues throughout the Burson U.S. network who support and allow us to exceed our clients’ expectations. Cheers to an exciting 2017 as we look forward to growing partnerships, delivering excellence and continuing success.

Feliz Navidad, and Happy Holidays to all!

Posted by Jorge Ortega

Burson Latino Hosts LATINOVOICESANDVOTES.COM

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My friends,

These are exciting times here at Burson-Marsteller, and across the USA these days. According to the Pew Hispanic Center, 27 million Latinos are eligible to cast ballots this year.

Burson Latino is proud to be partnering with TINT, a social media marketing platform that connects brands and fans to create www.latinovoicesandvotes.com; a bilingual social hub for Latino-focused news, content  and online conversations in the last 100 hours of the 2016 U.S. presidential election. Latinovoicesandvotes.com will go live at 7 a.m. EDT tomorrow, Friday, November 4, and provide approximately 100 hours of real time social content, news and live video coverage.

With Hispanics over-indexing on digital channels and devices, we wanted to build a platform that will contain all relevant Latino news and online election chatter. TINT is the perfect partner to help us create this social media hub that will serve as a resource for media, clients, marketers, influencers and others who are following the election. This exciting partnership will give everyone following the election access to our team’s real-time analysis and point of view—in both Spanish and English. We anticipate intense and insightful social commentary and engagement on the candidates and issues, and our social media hub will display these for 100 hours.

Burson-Marsteller used proprietary digital data analytic tools to identify Hispanic news sites, digital influencers and Hispanic business, political, and community organizations that are most active vocally on both the election and Latino issues, and we will curate content generated by them. In addition, our team will produce real-time video commentary and analysis throughout the 100 hours of coverage. Our Burson Latino team will be monitoring these exchanges and creating a platform for engagement between the visitors and content to the social media hub.

Please join the conversation, and don’t forget to get out and vote!

Sincerely,

Jorge A. Ortega

#BursonCheersHavanaClubRum

bm-cheers-havana-club-rumAs a token of appreciation for our long-standing relationship with Bacardi, Burson-Marsteller Miami hosted a cocktail reception on Thursday, October 20th, to celebrate the 2016 U.S. debut of HAVANA CLUB Añejo Clásico in Florida, and its continued U.S. expansion. Cuba’s cultural resurgence has fueled nostalgia and piqued the interest of all across South Florida, and this reception served as a platform to refresh the community on the Company’s expansion plans including new bottle packaging, the introduction of the dark rum variant to complement the existing HAVANA CLUB Añejo Blanco offering, and “The Golden Age, Aged Well” brand campaign.

Our clients and leadership team joined Bacardi executives and members of the South Florida business community to toast this milestone at our office overlooking Miami’s scenic skyline. Guests enjoyed authentic Cuban hors d’oeuvres, hand rolled cigars and live traditional Cuban jazz by ABWSax Productions.

A special thanks to our sponsors Gilbert’s Bakery, Oliva Cigar Co. and the South Florida Dominos Association (SFDA), who were on hand to help guests brush up on their domino skills as they sampled signature Havana Club cocktails. Their contributions helped make the evening a success. Cheers!

Click here to relive a night in Havana.

Click here to view photos.

 

COA Symposium and 22nd Bravo Business Awards

bravoo

As a longtime member of the Council of the Americas (COA), Burson-Marsteller is thrilled to share that we have been selected as PR and communications partners for their upcoming Symposium and 22nd BRAVO Business Awards, taking place October 28 in Miami.

The annual symposium gathers more than 400 CEOs, senior government officials, and other high-level decision makers to discuss economic and social development issues that are transforming the Americas.

This year, our very own Ramiro Prudencio, President and Chief Executive Officer, Latin America, will moderate the CEO Roundtable Breakfast, a by invitation only meeting that will bring together CEOs from major multilatinas and multinationals to discuss how Latin American companies and institutions are building an innovation mindset and agenda for the region.

We are glad to be a part of this time-honored event that has recognized excellence and leadership in the Americas for more than two decades. This year’s BRAVO awards recognize eight leaders from the public and private sectors including:

  • Fernando Henrique Cardoso, former President of Brazil
  • Marcos Galperín, CEO and Founder of Argentina’s MercadoLibre
  • Francisco Garza Egloff, CEO of Mexico’s Arca Continental
  • City of Medellín (Accepted by Mayor Federico Gutiérrez Zuluaga)
  • José Antonio Meade Kuribreña, Mexico’s Secretary of Finance and Public Credit
  • Ali Moshiri, President of Chevron Africa and Latin America Exploration and Production Company
  • Patricia Villela Marino, President of Brazil’s Humanitas360 Institute
  • Eduardo J. Padrón, President of Miami Dade College.

Padron’s recognition marks the first occasion the BRAVO Awards recognize a local leader for their contributions to the region. What a milestone!

If you are interested in being a part of this exciting event, you will join sponsors including HSBC, Bank of America Merrill Lynch, Burson-Marsteller, AES, CAF – Development Bank of Latin America, The Boston Consulting Group, Bombardier, Chubb, Emerson, Microsoft and Softtek. Partners include CNN, The Financial Times, ProMéxico and the Inter-American Development Bank.

Should you have any questions or need additional information feel free to contact me.

I look forward to seeing you there!

Posted by Jorge Ortega