Spotlight On: Technology & Innovation Practice

The Technology & Innovation practice at Burson-Marsteller Miami is one of the office’s largest practices, dedicated to serving clients in an array of industries, including technology, telecommunications and media. The practice is led by Rodrigo Castro, who has over a decade of experience at Burson-Marsteller working with tech clients in the Latin American and U.S. Hispanic markets.

Our expertise runs the communications spectrum: obtaining the best editorial content, coordinating regional communications, preparing media kits, organizing press trips for conferences such as CES, IFA and MWC, presenting crisis trainings and managing internal communications for a world-renowned roster of clients. We communicate on a daily basis with customers, investors, partners, employees and regulators around the world.

More importantly, we are storytellers. We strive to work hand-in-hand with technology clients to understand their needs and translate their communications objectives in a way for the world to fully understand. We create stories that aim to captivate audiences and demonstrate how clients’ products will change and improve the world.

Above all, we are dedicated professionals and always give 100% to every client. But, don’t just take our word for it; here’s what our clients have to say about us:

“We worked with Burson… and the experience was quite positive. As they have been working with us for a long time, they understood Visa and what was missing to create a structured communications process. Burson was a key component because they understood our vision and helped us translate it into understandable language.  They worked well as both an internal partner (for Visa) as well as delivering external communications results,” said Valerie Jaimes, former Visa Corporate Relations Manager.

We are pleased to include the following companies on our list of our dedicated clients…

Burson Marsteller Miami Clients