Being Back and Being More

Jorge Ortega Burson
Jorge Ortega
Market Leader Burson Miami

Wow. It feels right to be back at Burson-Marsteller, where I began and built much of my career.

I am surrounded by best in class talent and a plethora of global resources that can help our clients achieve more.

From the most experienced crisis management experts to strategic communications professionals applying data-driven creative, Burson-Marsteller has a lot to offer our clients, around the corner, or around the world.

My new boss, Ramiro Prudencio, President and CEO of the Latin American region, and I have known each other for more than two decades. Together we will help our clients, locally, regionally or globally tap the best people and relevant capabilities.

I’m excited about the roster of client partners we serve out of this office, as well as the incredible team of Burson professionals on my side now to counsel clients and offer them the most innovative thinking and creative resources available in our industry today.

My view is that from this position, my team and I can help clients in South Florida / SE USA that need the world-class services of Burson-Marsteller; multinational companies operating in Latin America that value regional strategies or effective coordination; Latin America based companies, organizations or governments that can benefit from our capabilities and network; or any brand or company wanting to tap the dynamic and fast growing U.S. Latino market.  What a unique opportunity. We can be this and more for clients that want what Burson-Marsteller has always stood for anywhere in the world.

As a leading global public relations and communications firm with a strong Miami office, we are committed to offering our clients  strategic insights and innovative programming that help build and sustain strong corporate and brand reputations.  And I will dare say that we are possibly the only firm in Miami and the region with the depth and breadth of talent to provide our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services.  This office already serves global companies, industry associations, professional services firms, governments and other large organizations and brands.

It’s an exciting time for Burson-Marsteller Miami, and for our firm worldwide.  The company that Harold Burson and Bill Marsteller started more than 60 years ago is still highly respected by clients across industries and across the globe.  That is why clients often engage us when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. They come to us needing sophisticated communications campaigns built on knowledge, research and industry insights.

Throughout my career, and now as I begin my 20th year of service with Burson-Marsteller, I have had the distinct privilege of working with some of the industry’s most sought-after communications advisors. I am proud to be back. Burson-Marsteller and Miami, two places I call home.