Burson Miami: The Way Ahead

As I wrap up my first 90 days at Burson-Marsteller Miami, my team and I have set some clear priorities in terms of how our Miami office can be of service to diverse client segments.

Latin America: North or South? Whether we are helping North American clients enter the region, or assisting with positioning a Latin American company, organization or government in the U.S. or global market, our team is well-equipped to build meaningful client engagements in any landscape.

Southeast USA: more than Miami.  Despite being a proud Miami-native myself, there is much more to Florida and the Southeast than the 305.  As the only Burson-Marsteller office in the SE USA, we are already working with exceptional organizations and companies located close to home. Whether it is brand or corporate communications, crisis management or strategic media relations, we deliver Burson’s world-class public relations and public affairs resources right here in our neck of the woods.

Need a Lift? Following our Chicago office’s success, we are thrilled to introduce Burson Lift, which provides communications counsel for emerging companies.  With Miami as the second-largest city in the U.S. with the most number of early-stage companies, Burson Lift is a perfect fit for our market. Be it through media trainings or communications seminars, we look forward to supporting Miami’s newest, innovative businesses on the rise.

StudioB: Did you say digital? Burson Digital is now StudioB.  StudioB is our newest offering to help our clients mobilize their content and engage with their audiences. With a capable team right here in Miami, and an extended network globally, our robust and innovative capabilities are unrivaled. I’ll be sharing more about this exciting initiative next month. Stay tuned.

Burson Latino: Hola again.  Having built U.S. Hispanic capabilities throughout my career, I am especially eager to bring this offering to our clients.  With keen Hispanic insights and innovative ideas, and connections around the corner or across party lines, we’re helping current and new Burson clients succeed in building their brands and their business in this market. The good news is we’re not alone in this task. Burson Latino has a team of professionals spread throughout the U.S. to help achieve our clients’ Hispanic marketing and communications goals.

Cuba: A brave new world. We recently introduced our Cuba Specialty Team. Led out of our Miami office (naturally), the team will help clients navigate the waters of renewed relations with Cuba…only 90 miles south of Florida. Whether advising on communicating effectively about Cuban market entry, or for clients that simply want to be prepared, our Cuba specialty team has already begun to engage with clients.

I look forward to sharing more with you as we continue to bring and develop exciting offerings at Burson-Marsteller Miami.

Posted by Jorge Ortega