Karen Guggenheim Joins Burson-Marsteller Miami as a Director

Karen Guggenheim Group Director
Karen Guggenheim
Group Director

We are pleased to announce today that Karen Guggenheim has joined us as a Director.  She will lead engagements with clients in the U.S. looking to expand into Latin America, and with Latin American companies interested in expanding into the U.S. and globally. Karen also will focus on strengthening existing client relationships and building new business.

“Karen brings two decades of journalism, strategic communications and marketing experience to Burson-Marsteller,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “She has a deep understanding of the business and communications challenges organizations face when they expand internationally, and we’re excited for her to share that expertise with our clients. In addition, she will work with the Miami leadership team to introduce Burson-Marsteller’s capabilities to the hundreds of public and private companies here in Florida. I’m delighted to welcome her to our team.”

Before joining Burson-Marsteller, Karen Guggenheim was a consultant, providing strategic communications counsel for clients in industries ranging from spirits to fashion to technology. She also was Director of Communications and Public Affairs for Colson Hicks Edison P.A., a top litigation firm, managing all marketing and communications across the U.S. and South America. A journalist by training, Guggenheim also was a reporter and wrote for the editorial board at the Miami Herald.

Miami and the state of Florida are critical gateways for clients, and I look forward to working with Burson-Marsteller colleagues here and globally to bring them best-in-class strategic communications counsel,” said Karen Guggenheim. “It’s exciting to be part of such an impressive global network and outstanding team of professionals.”

Karen Guggenheim earned a Bachelor’s degree cum laude in psychology and economics, and a Master’s degree in print journalism from the University of Miami. She recently completed an MBA in business administration from the McDonough School of Business at Georgetown University. Active in her community, Guggenheim is a long-standing Miami resident.

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New Partner: Miami Dade College’s School of Entertainment and Design Technology

We are thrilled to announce that we have selected Miami Dade College‘s (MDC) School of Entertainment & Design Technology (SEDT) as our partner to complement our existing capabilities by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources. In addition, SEDT faculty and students will collaborate with our staff on specific client engagements.

This partnership with Miami Dade College, one of the nation’s largest and most diverse community colleges, was announced during our South Florida introduction of StudioB, Burson-Marsteller’s fully integrated, real-time, data-driven center of creativity, content production and distribution. StudioB uses an integrated approach to provide clients with the most innovative creative and strategic communications services. It combines the firm’s proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels.

“We will tap MDC’s School of Entertainment & Design Technology talented team and state-of-the-art facilities to work on select opportunities that can help enhance the work we do for clients through StudioB,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “We are excited to mentor their students and collaborate with their faculty, and we have no doubt that they will make important contributions to our existing capabilities.”

The Miami Dade College multimillion dollar School of Entertainment & Design Technology is home to an advanced program that is developing best in class talent in television, film, digital design, photography, animation, script writing and production. Miami Dade College also boasts the new Miami Animation & Gaming International Complex (M.A.G.I.C.) to be inaugurated August 21.

“This is a wonderful opportunity for MDC students to gain real-world, hands-on experience with one of the world’s top strategic communications firms,” said Dr. Malou C. Harrison, President of MDC’s North Campus.

SEDT also will support StudioB Live, Burson-Marsteller Miami’s new video production and editing center in our firm’s Brickell location. Burson-Marsteller and Miami Dade faculty and students will begin working together on September 1.

StudioB is at the forefront of data-driven and inspiring storytelling – it’s a content creation center like we’ve never seen before,” said Gabriel Andriollo, Burson-Marsteller Miami StudioB lead. “Our proprietary processes deliver insight-driven content that creates authentic multimedia stories to deliver business results across communications channels.”

StudioB has arrived to the Miami market

As Burson-Marsteller, we are always committed to being more. That means constantly working to innovate and improve. It means constantly striving to be one step ahead of the game for our clients. It is with that commitment in mind that we developed StudioB, and today we are proud to announce that our vision has arrived to the Miami market.

Inspiring and relevant storytelling

Our new offering builds an integrated approach to provide clients with the most innovative creative and strategic communications services. StudioB will craft inspiring and relevant storytelling, thanks to our proprietary processes that deliver on insight-driven content while creating authentic multimedia stories.

In order to deliver on these multimedia capabilities, we are also very proud to announce today the launch of StudioB Live – our brand-new audiovisual recording and production studio, right here in our Brickell Key office. For such, we have  partnered with Miami Dade College’s (MDC) School of Entertainment and Design Technology as part of an internship program that will give MDC students the opportunity to gain real-world, hands-on experience in our state-of-the-art video production facility.

StudioB is at the forefront of data-driven and inspiring storytelling. We all have a story to tell. Let us tell yours.StudioB-Logo-BM

Published by Gabriel Andriollo, StudioB Miami Lead

Inside Burson-Marsteller Miami: Get To Know Us – Lucas Silva

Meet Lucas Silva, our talented and worldly Public Affairs Manager, whose passion for global issues is apparent in the exceptional work he does for our clients.

Lucas Silva, Public Affairs Manager at Burson-Marsteller Miami

Andres Lucas Silva Wood is a man of mystery. Born in Chile as the only brother to many sisters, he went on to travel through Europe and later live in Mexico and settle in Miami. He is a journalist by title, but a public relations and public affairs expert by passion. Before joining Burson-Marsteller Mexico, where he began his public relations career, Lucas worked as the press consultant for the  Regional Representative of Latin America and the Caribbean of the Food and Agriculture Organization of the United Nations (FAO), based first in his hometown, Santiago de Chile, and later in Mexico. After designing the communication and public affairs strategy for the Special Programme for Food Security, implemented with the Secretary of Agriculture of the Mexican government, he began his public relations career at Burson-Marsteller Mexico, working closely with the government while deepening his affinity for tequila and a very distinct selection of tacos.

After working with remarkable clients and campaigns such as Cadbury, Kraft, GSK and the H1N1 Virus in Mexico, Lucas had the opportunity of relocating to Burson-Marsteller Miami and buying the paddle board he had always wanted (but has yet to do so). By now it shouldn’t be a surprise if we told you that, aside from having written and published many opinion articles in Chile, Mexico, and the US, he also wrote a book titled “La Agricultura Chilena en el Siglo XXI”. In Burson-Marsteller Miami, he is currently the head of the Public Affairs Practice, and leads one of the office’s main and most interesting clients: the country branding campaign for the Honduras government. He has passionately led a movement to transform the public perception of a country that faces severe challenges despite its great potential. Lucas has managed to do great things and publish optimal articles in top-tier international publications to position Honduras as it wants to be seen before the world. When he is not ‘chambando’ in Honduras, Lucas oversees a collection of other diverse clients including Mexico’s PAN, Grupo Pellas, Sumitomo and Dior.

Besides being an impeccable professional, Lucas is always willing to help and guide his team and those around him. He inspires confidence and optimism, and is considered by his team to be a great source of advice. Stop by and talk to Lucas to further your knowledge of the mystery man or if you have any (really ANY) questions about Excel.