We are pleased to announce today that Karen Guggenheim has joined us as a Director. She will lead engagements with clients in the U.S. looking to expand into Latin America, and with Latin American companies interested in expanding into the U.S. and globally. Karen also will focus on strengthening existing client relationships and building new business.
“Karen brings two decades of journalism, strategic communications and marketing experience to Burson-Marsteller,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “She has a deep understanding of the business and communications challenges organizations face when they expand internationally, and we’re excited for her to share that expertise with our clients. In addition, she will work with the Miami leadership team to introduce Burson-Marsteller’s capabilities to the hundreds of public and private companies here in Florida. I’m delighted to welcome her to our team.”
Before joining Burson-Marsteller, Karen Guggenheim was a consultant, providing strategic communications counsel for clients in industries ranging from spirits to fashion to technology. She also was Director of Communications and Public Affairs for Colson Hicks Edison P.A., a top litigation firm, managing all marketing and communications across the U.S. and South America. A journalist by training, Guggenheim also was a reporter and wrote for the editorial board at the Miami Herald.
“Miami and the state of Florida are critical gateways for clients, and I look forward to working with Burson-Marsteller colleagues here and globally to bring them best-in-class strategic communications counsel,” said Karen Guggenheim. “It’s exciting to be part of such an impressive global network and outstanding team of professionals.”
Karen Guggenheim earned a Bachelor’s degree cum laude in psychology and economics, and a Master’s degree in print journalism from the University of Miami. She recently completed an MBA in business administration from the McDonough School of Business at Georgetown University. Active in her community, Guggenheim is a long-standing Miami resident.