Burson-Marsteller Miami was proud to be The Economist’s communication partner during The Economist’s Digital Transformation Summit, held November 11 and 12 at the Viceroy Hotel in Miami. Burson’s own, Karen Guggenheim, Director in Corporate and Financial Communications, thanked The Economist for their partnership, expressed our support for the event and welcomed the speakers, participants and the media.
The engaging summit, chaired by The Economist International Editor, Helen Joyce, and Sao Paolo Bureau Chief, Jan Piotrowski, brought together thought leaders from diverse industries to discuss the future of technology and business in the Americas. Panelists included Di-Ann Eisnor, Head of Growth at Waze; Dirk Ahlborn, Chief Executive at Hyperloop; Hernan Rincon, President, Microsoft Latin America; and Andrew Macdonald, Regional General Manager, Central US, Canada and Latin America at Uber.
Burson-Marsteller was able to attract journalists from some of South Florida’s leading media outlets including, CNN en Español, Diario las Americas, AmericaEconomia and Radio Caracol.
Jorge Ortega, Executive Vice President and Burson Latino lead at Burson-Marsteller Miami, has joined the Hispanicize 2016 national advisory board. Ortega joins a prestigious group of professionals, including senior executives and influencers from the nation’s leading U.S. Hispanic brands, marketing agencies, digital content creators, journalism, Latin music and film industries.
“It is an honor to work with Hispanicize CEO Manny Ruiz and together with my peers advise on such an important event for the Hispanic marketing industry,” said Ortega. “I look forward to this event every year, and as I lead Burson Latino, I am thrilled to take on a larger role for 2016.”
Hispanicize is now in its seventh year, and is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days in April.
Based in Miami and lead by Ortega, Burson Latino is activated nationwide through Burson-Marsteller’s expansive network of offices to help companies connect with the US Hispanic market through culturally competent communications. The practice is comprised of a team of dedicated professionals who understand the intricacies and diversity of the Hispanic market in order to better serve Burson-Marsteller’s clients.
For more information about Burson Latino, please contact Jorge Ortega at Jorge.firstname.lastname@example.org.