Burson Latino at Hispanicize

In addition to leading the Miami office, where we serve Florida-based clients doing business globally and provide regional communications management for companies doing business in Latin America, I am equally proud to lead Burson Latino, our firm’s U.S. Hispanic practice.

There has never been a better time for one of the leading global strategic communications and public relations firms to re-introduce this practice and build a world-class team that can bring our company’s evidence-based communications approach, innovative resources, diverse talent and network of offices in key Hispanic markets to help clients connect with Latino consumers and communities.

That is why next week we will be partnering with my friend and Hispanic marketing leader, Manny Ruiz, to provide content development, digital communications production and social media analysis for the sixth-annual Hispanicize conference. If you don’t know about Hispanicize, you are missing out on the largest gathering of Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Burson Latino & StudioB

Our Burson Latino team will be there with our colleagues from StudioB and StudioB Live, our fully integrated, data-driven content production and analytics offering and audiovisual production facility, turning out daily digital news digests on everything that is taking place at Hispanicize. We will be broadcasting live the second-annual TECLA Awards, the only awards show that recognizes the best in social media campaigns and digital influencers in the Hispanic market. Our StudioB Live team has already produced five digital calling cards to help promote the team bringing Hispanicize to life. Click here for a look at what our team produced.

And while everyone is tweeting, Facebooking, Snapchatting, Instagramming or LinkingIn, StudioB digital analysts will be monitoring live conversations and preparing a comprehensive social media engagement analysis using our proprietary tools and methodologies.

This is just the beginning of what Burson Latino will be doing to distinguish itself in the Hispanic market.

We look forward to working with Burson-Marsteller clients and other companies to help them connect and engage with the dynamic and fast-growing U.S. Hispanic population

See you at Hispanicize.

Posted by Jorge Ortega

“Detrás de la noticia” Interview

Our Public Affairs practice leader, Lucas Silva, was interviewed yesterday by Russia Today’s Spanish-language program, “Detrás de la noticia” on the importance of Latino voters for the 2016 presidential election.

Burson Latino, our U.S. Hispanic practice, recently conducted a survey on Latinos and their views on the candidates and current issues. Congrats to Lucas on a successful interview!

Burson Dome: A New Way of Listening

Burson-Marsteller’s StudioB presents its newest contribution to digital storytelling: Burson Dome. This new service allows organizations to listen in on social conversations “fenced” to a specific geographic location, space or venue. It enables brands to interact instantly with their online audience in real-time and identify the accounts that are the most engaged at one place. Through the analysis of these interactions, Burson Dome helps organizations identify conversation drivers that will increase the effectiveness of their social media management far beyond an event itself.

Now, what exactly can Burson Dome do?

Burson Dome covers the area where an event, for example, is taking place, ranging from as small as two blocks and as wide as five miles. It is able to sort through photos, videos and reviews in that specific location. Additionally, it identifies the most-engaged influencers and conversation triggers. Burson Dome is perfect for events as a real-time engagement stream and monitors keywords, likes, follows and comments directly from the platform.  Burson Dome can display social conversations on a TV screen or monitor, allowing individuals to view the engagement and foster community empowerment. The display screen can be customized with different backgrounds that change within the established time, including a call-to-action for viewers.

Recently, Burson Dome managed Ford Puerto Rico’s social media engagement at BloggerCon 2015. Throughout the entire event and awards show, Burson-Marsteller monitored the conversation and engaged with users via Ford’s social media handles.  Burson-Marsteller filtered relevant social media mentions to display on a TV screen during the event and interacted on social media with the most relevant influencers. During BloggerCon, Ford received over 3,000 mentions throughout social media, and an estimated reach of 191,000.

What we have done for Ford is easily adaptable to benefit your organization’s needs. If you are looking for a unique route to increase community engagement, Burson Dome is the solution. With its innovative features and experienced digital team at the helm, Burson Dome is a groundbreaking way to boost your organization’s social media presence and influencer engagement.

To find out how your organization may benefit from Burson Dome, please contact StudioB Lead Gabriel Andriollo.

StudioB presents Burson Dome- Burson-Marsteller

The Day Is Finally Here!

Burson-Marsteller Miami is excited to announce our new Instagram account, @bursonmarstellermiamiStay up to date with our latest projects and events B-M Miami will be a part of.  Additionally, learn about our creative team, and take a look behind the scenes of our office fun. B-M Miami is looking forward to connecting with you!

See you on Instagram! Or, as they say, “see you on the gram!”

Burson - Marsteller Instagram Profile

@bursonmarstellermiami

Breakfast with Burson: Millennials and Mimosas

Burson-Marsteller Miami recently had the opportunity to host Bacardi’s new Global Millennials Manager, Nim De Swardt, who presented to our “Breakfast with Burson” attendees, as well as to our staff. Nim shared her insights on how Millennials play a game-changing role in today’s organizations, and how their influence will only continue to grow in the coming decade.

“A program made for Millennials, by Millennials”

Bacardi – the largest privately-held spirits company in the world- has taken note of changes that are happening in today’s professional landscape, and has decided to approach the evolving business environment by bravely embracing the change. Michael Dolan, CEO of Bacardi Limited, spearheaded the next big step on how Bacardi manages its company by creating an initiative to recruit and engage the best of today’s Millennial talent. He selected Nim to take on the daring role of recruiting these talented Millennials and lead the “Bacardi Rising Stars” program. This program will consist of 20 of Bacardi’s creative, tech-savvy international employees who will leverage their unique viewpoints to foster the brand’s success both internally and externally in the marketplace.

Now, who exactly is this Millennial queen? We know you are curious (we were too).

Nim is a 30-year-old, Australian-born native with a bachelor’s degree in photography, and a minor in wanderlust. Her career with Bacardi began five years ago, where she eventually worked her way up to being a brand manager for the Middle East and Africa region, based in Dubai. In 2015, she was offered the role of Global Millennials Manager, but decided to follow her free Millennial spirit to take a year off from her career and embark on a self-discovery journey, traveling the world. Months later, the position was still vacant, with her name reserved for the game-changing role. Nim quickly transformed from an adventurous backpacker to an intrapreneur ready to take on her next big journey.

“Millennials can be our greatest challenge, and our greatest opportunity”

Since then, Nim has visited start-ups and multi-million dollar companies, such as Google and Twitter, to observe their response to the rapid-growing Millennial business culture. She is currently leading initiatives at Bacardi to increase intra-company collaboration on ideas to better market to Millennials and creating Bacardi company policies that will build on these companies’ successful Millennial business approaches. In Nim’s eyes, Millennials are looking for four things in the companies that employ them: Innovation, flexibility, collaboration and career development opportunities. They are also driven by causes; Millennials wish to have a purpose in the work they do, and want their companies to have strong corporate responsibility programs.

According to our Millennial expert, in nine years, 75 percent of the work field will consist of Millennials. With Nim by their side, there is no doubt that Bacardi will be up for the challenge.

To hear from Nim herself about her work, please take a look at this short interview she recorded with us in our StudioB Live.