Posted by Jorge Ortega
I joined Burson-Marsteller almost exactly one year ago. While our firm has always been well known for its expertise in the Latin American marketplace, I made a decision last year to boost our presence in my home state of Florida by leveraging Burson-Marsteller’s global reputation in corporate communications. We have now developed a world-class corporate practice with strong local leadership, linked to some of the best practitioners in our network.
- Corporate Communications: As today’s business environment continues to evolve through globalization, heightened media and stakeholder scrutiny and ever-changing markets, this new set of challenges needs to be met with insightful counsel and resources. Our Corporate team leads a variety of communications efforts for our clients including executive positioning and training, business media relations and corporate messaging.
- Crisis: All organizations are vulnerable to crises, yet proper crisis preparedness and management can protect an organization’s reputation, brand equity and confidence of its stakeholders. Our Corporate practice has proven to be a reliable, steady communications adviser for clients facing crises in stressful times. From preventative actions, such as conducting vulnerability audits and creating comprehensive crisis manuals, to springing into action in the case of an actual crisis, the Burson-Marsteller team will be there to support our clients in their time of need.
- Cybersecurity: While every cyber incident cannot be prevented, Burson-Marsteller can help you become more cyber resilient through our new Cybersecurity Specialty Group. We have supported companies facing reputation challenges resulting from point-of-sale breaches, advanced persistent threats and denial of service attacks. Working alongside our Burson-Marsteller Cybersecurity Specialty Group, our Florida team is equipped to help businesses prepare and respond to cyber-related issues and crises, as well as recover from cyber incidents.
Our Corporate team is supporting clients based in Florida, as well as spearheading engagements with global organizations coming to market in the U.S. and North American companies expanding internationally. In addition to managing our existing clients, our team has strengthened our offering into the robust variety of services that it is now, including:
Please don’t hesitate to reach out if you find yourself in need of Burson-Marsteller Miami’s corporate communications services. We would be happy to discuss our offering in greater detail at any time.