The 3 C’s : Get to Know our Corporate Communications Capabilities

Posted by Jorge Ortega 

I joined Burson-Marsteller almost exactly one year ago. While our firm has always been well known for its expertise in the Latin American marketplace, I made a decision last year to boost our presence in my home state of Florida by leveraging Burson-Marsteller’s global reputation in corporate communications. We have now developed a world-class corporate practice with strong local leadership, linked to some of the best practitioners in our network.

  • Corporate Communications: As today’s business environment continues to evolve through globalization, heightened media and stakeholder scrutiny and ever-changing markets, this new set of challenges needs to be met with insightful counsel and resources. Our Corporate team leads a variety of communications efforts for our clients including executive positioning and training, business media relations and corporate messaging.
  • Crisis: All organizations are vulnerable to crises, yet proper crisis preparedness and management can protect an organization’s reputation, brand equity and confidence of its stakeholders. Our Corporate practice has proven to be a reliable, steady communications adviser for clients facing crises in stressful times. From preventative actions, such as conducting vulnerability audits and creating comprehensive crisis manuals, to springing into action in the case of an actual crisis, the Burson-Marsteller team will be there to support our clients in their time of need.
  • Cybersecurity: While every cyber incident cannot be prevented, Burson-Marsteller can help you become more cyber resilient through our new Cybersecurity Specialty Group. We have supported companies facing reputation challenges resulting from point-of-sale breaches, advanced persistent threats and denial of service attacks. Working alongside our Burson-Marsteller Cybersecurity Specialty Group, our Florida team is equipped to help businesses prepare and respond to cyber-related issues and crises, as well as recover from cyber incidents.

Our Corporate team is supporting clients based in Florida, as well as spearheading engagements with global organizations coming to market in the U.S. and North American companies expanding internationally. In addition to managing our existing clients, our team has strengthened our offering into the robust variety of services that it is now, including:

Please don’t hesitate to reach out if you find yourself in need of Burson-Marsteller Miami’s corporate communications services. We would be happy to discuss our offering in greater detail at any time.



Two Reasons to Work with a Public Affairs Expert and One Way to Find the Right One

By Lucas Silva, Director of Public Affairs- Miami

Every company in the world works within a regulatory framework, answering to decision-makers and governments executing political strategies that, hopefully, aim to strengthen the country and increase the well-being of its people. For this reason, many companies and organizations have a public affairs department, because they believe that they are not only a business, but also a key stakeholder in the environment in which they operate.

Whereas many public affairs professionals within a company have deep knowledge about their role, their deliverables and their political environment, decisions in this field are critical for the operation of the entire business. That is why more and more companies are looking for skilled public affairs advisers in order to develop strategies that will define their relationship with key stakeholders. But, why do they need this kind of advice?

I believe that there are two overarching reasons to work with a public affairs expert and one way to find the right one.

Broader Perspective. Nowadays, competing goals need to be accomplished at the same time, and it is easy to confuse urgency and relevancy. Public affairs professionals in a company need to resolve multiple problems at the same time, and in some cases multitasking is a barrier to focusing on real and relevant matters. A good public affairs expert will always analyze an issue with a broad perspective, keeping in mind all of the different pieces that could potentially impact the business.

Neutrality. Decisions made by a public affairs practitioner directly affect business, and that may also impact their job. That is why, when facing an important issue, the close, personal nature of a public affairs matter could play a critical role. When the time comes, a public affair professional’s neutral, impartial advice will be necessary.

Now that we have established the reasons why companies need an experienced public affairs adviser, the question remains: how do you find the right one? And there is a simple answer, yet difficult to put in practice, as it requires one to set aside one’s ego and think rationally about the best adviser on whom they could depend.

If you know a public affairs practitioner who is, or could be, a loyal friend, is quite possibly smarter than you, and you believe that they could do a better job than you, this means that you have found a public affairs adviser on whom you can rely.

This person can not only help build a brighter future for your organization, but also a stronger future for your own career. Go forth and find your trusted adviser. Your business will thank you for it.