My friends,

These are exciting times here at Burson-Marsteller, and across the USA these days. According to the Pew Hispanic Center, 27 million Latinos are eligible to cast ballots this year.

Burson Latino is proud to be partnering with TINT, a social media marketing platform that connects brands and fans to create www.latinovoicesandvotes.com; a bilingual social hub for Latino-focused news, content  and online conversations in the last 100 hours of the 2016 U.S. presidential election. Latinovoicesandvotes.com will go live at 7 a.m. EDT tomorrow, Friday, November 4, and provide approximately 100 hours of real time social content, news and live video coverage.

With Hispanics over-indexing on digital channels and devices, we wanted to build a platform that will contain all relevant Latino news and online election chatter. TINT is the perfect partner to help us create this social media hub that will serve as a resource for media, clients, marketers, influencers and others who are following the election. This exciting partnership will give everyone following the election access to our team’s real-time analysis and point of view—in both Spanish and English. We anticipate intense and insightful social commentary and engagement on the candidates and issues, and our social media hub will display these for 100 hours.

Burson-Marsteller used proprietary digital data analytic tools to identify Hispanic news sites, digital influencers and Hispanic business, political, and community organizations that are most active vocally on both the election and Latino issues, and we will curate content generated by them. In addition, our team will produce real-time video commentary and analysis throughout the 100 hours of coverage. Our Burson Latino team will be monitoring these exchanges and creating a platform for engagement between the visitors and content to the social media hub.

Please join the conversation, and don’t forget to get out and vote!


Jorge A. Ortega


bm-cheers-havana-club-rumAs a token of appreciation for our long-standing relationship with Bacardi, Burson-Marsteller Miami hosted a cocktail reception on Thursday, October 20th, to celebrate the 2016 U.S. debut of HAVANA CLUB Añejo Clásico in Florida, and its continued U.S. expansion. Cuba’s cultural resurgence has fueled nostalgia and piqued the interest of all across South Florida, and this reception served as a platform to refresh the community on the Company’s expansion plans including new bottle packaging, the introduction of the dark rum variant to complement the existing HAVANA CLUB Añejo Blanco offering, and “The Golden Age, Aged Well” brand campaign.

Our clients and leadership team joined Bacardi executives and members of the South Florida business community to toast this milestone at our office overlooking Miami’s scenic skyline. Guests enjoyed authentic Cuban hors d’oeuvres, hand rolled cigars and live traditional Cuban jazz by ABWSax Productions.

A special thanks to our sponsors Gilbert’s Bakery, Oliva Cigar Co. and the South Florida Dominos Association (SFDA), who were on hand to help guests brush up on their domino skills as they sampled signature Havana Club cocktails. Their contributions helped make the evening a success. Cheers!

Click here to relive a night in Havana.

Click here to view photos.