Thinking Globally, Acting Locally: Earth Week 2017

Earth Week, April 16-22, was started in the 1970s by grassroots organizers who wanted to encourage learning of environmental issues. Every year, during this time, school children learn about the diversity of ecosystems found around the world, while being taught how their actions can have a lasting impact on Mother Earth.

But after we enter the “real world”, Earth Week tends to go unnoticed and uncelebrated as people get caught up in their client work and fast approaching deadlines. However, as a self-proclaimed environmentalist, I wondered, “Can we make Earth Week relevant again by bringing issues affecting our local South Florida environment to the office’s day-to-day activities?”

That thought inspired me to consider a new approach for this year’s Earth Week and invite Burson-Marsteller Miami to get in touch with their inner school-child by taking an interest in relevant issues found south of Lake Okeechobee. As one of the organizers of the Earth Week activities, my goal was to get people out of the office and outside to interact with our main attraction: the ocean.

The Green Team, as I dubbed the Burson Miami Earth Week organizers, planned an ocean clean-up at a local Miami beach where instead of our normal Friday happy hour we went to Hobie Island Beach Park, located on Virginia Key. With the sun in our faces and sand between our toes, we set out to collect foreign items such as plastic bottles, cigarette butts, bottle caps, and other waste. About 14 people (and two four-legged assistants!) participated in the clean-up, removing close to 15lbs of trash off the beach.

On Monday April 24th, following the beach clean-up, my fellow Green Team member, Nicholas Komisarjevsky, and I prepared a presentation to inform our colleagues about the ever imminent threat of Sea Level Rise in South Florida through a Lunch and Learn. We concluded our presentation by providing each team member with a reusable plastic bottle, acrylic paints, and inspiration to decorate their bottles as they see fit, in an effort to cut down on the office’s plastic water bottle waste.

The key message that I tried to impart to my peers through our Earth Week initiative was the importance of thinking globally, while acting locally. As a global Public Relations and Communications agency, Burson-Marsteller always looks to provide our clients with culturally relevant and locally focused support. We utilize our global network to share ideas, talent, and perspectives while giving our clients a boutique agency feel. We think globally, but act locally.

I think that provides a great parallel to the importance of Earth Week because it reminds us to focus on the small details in order to spur greater change. Deciding to tackle climate change alone can be a daunting task. However, choosing to use ceramic mug for your morning coffee instead of a disposable paper cup is manageable. Perhaps getting the office to stop printing documents is unrealistic, but instead of simply throwing the pages away after their singular use, considering upcycling them into a notebook is doable. Thus encouraging the office to consider how their daily actions have a larger environmental impact.

As the world continues to get smaller through enhanced communication abilities, we must think globally, but we cannot forget to act locally. Together, making more conscious efforts to do our part in lessening our carbon footprint can act as the catalyst to larger changes.

As April comes to an end, I challenge everyone to not forget about the meaning of Earth Week. The realities of global warming, sea level rise, and other environmental issues are pertinent every day, especially in South Florida. While Earth Week encourages us to focus on the importance of the environment, it is critical that we adopt sustainable habits like reducing, reusing, and recycling to lessen our carbon footprint globally. Individual contributions do make an impact. Share below with your commitment to Earth and the environment for the coming year.

#EarthWeek2017

Kelsey Flitter, Public Affairs Practice

Fake News, Really?

The concept of “fake news” has taken the world by storm over the past year and a half. What started out as a hot topic during the 2016 U.S. Presidential election has turned into a full-blown phenomenon, capturing the attention of media, corporate America, and the world. Being in the business of reputation management we cannot take this lightly, and we want to ensure that our clients are prepared to recognize fake news and effectively communicate their initiatives.

Companies are doing everything they can to streamline news that appears on their webpage, in an effort to minimize the risk of false information making its way onto the site. In addition, Google is making changes to its search algorithm to promote “authoritative” content versus “low quality,” securing confidence in users that when they google search for answers, the information they are getting is accurate and sound.

In an attempt to combat this situation, Burson-Marsteller has announced an effort to protect clients against concerns raised by the trending topic of fake news and reinforce the integrity of their own communications activities. The team will consist of former journalists working at the firm as well as independent former media and will conduct the following:

·      Webinars to share best practices on how to combat fake news

·      Online Q&A forum where clients can ask questions

·      Quarterly webchats

·      Information on best practices posted on the firm’s Intranet

We want to ensure that our clients have access to top insights on how to spot fake news, vet information they come across, and preserve the integrity of the content they promote. Burson-Marsteller is always at the forefront of tackling the big issues, and this is no exception.

For more information about this new initiative or if you would like to learn more about what we are doing at Burson-Marsteller, please don’t hesitate to message or email me.

Jorge Ortega

“30 Qs with…” Blog Series with Bruno Giordano

This month we continue our “30 Qs with…” blog series by getting to know Bruno Giordano, a Client Executive working in the Public Affairs Department. Every month we invite you to get to know Burson-Marsteller Miami’s talent from a different perspective – these 1:1 interviews will reveal personal anecdotes from their lives in and out of the office.

Bruno, who enjoys going to the beach in Miami, is mainly based in Honduras where he enjoys the beautiful nature.

Get to know him better by checking out his interview here or watch it below! #30QsWith #BursonPersons

Burson-Marsteller Hires Tom Eslinger as New Global Chief Creative Officer (CCO)


Dear friends and colleagues:

I am proud to let you know that Burson-Marsteller has hired world-renowned and internationally awarded executive creative director Tom Eslinger as Global Chief Creative Officer (CCO).

Before joining Burson-Marsteller, Tom was consulting Executive Creative Director for visual effects and virtual reality firm Framestore’s integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network, eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe, serving on its Worldwide Creative Board of Directors for 10 years.

A firm like Burson-Marsteller is no longer to be thought of as just doing PR – the lines between advertising, branding, media and public relations have blurred in recent years, and while we are always looking to move the needle when it comes to creative ideas and innovative communications solutions that will drive business results. We are excited to have Tom bring a new level of creativity to our team and our clients.

Here in Miami, we are very proud of the innovative work being done to continue fostering that creative integration. This month, we partnered with Juan Valdez, the Colombian coffee grower’s brand dedicated to offering an authentic Colombian Premium coffee experience, to launch the #InspiredbyJuanValdez campaign, ahead of its sponsorship of the Miami Open. Our team was up to the challenge of generating awareness and enthusiasm around a brand, primarily known to Hispanic audiences, among the general market in South Florida. As a renowned international art hub, Miami provided the perfect backdrop for our team to find inspiration for this creative campaign, linking coffee, art and tennis lovers to the brand experience. Our team kicked it off with a media blitz across local newsrooms with Juan Valdez himself, to share news on a series of immersive activations at Juan Valdez cafés, where fans painted three panels that eventually came together as a mural unveiled during the tennis tournament. From in-store player appearances, on-site giveaways, and a VIP art gallery style reception, to an on-court activation featuring a trip to Colombia’s Ruta del Café, this integrated experiential campaign before, during, and after the Miami Open, helped build momentum for future Juan Valdez store openings across South Florida later this year.

Also, Ivan Ruiz continues to lead our StudioB data analytics and content distribution team, comprised of analysts, strategists, creatives, and social media experts who produce data driven creative content for distribution across all traditional and digital platforms. Our rigorous commitment to highly creative, integrated communications is setting Burson-Marsteller Miami apart in the market.

We are excited to collaborate with Tom and look forward to the new ideas he will bring to our work. Please join me in welcoming Tom to the Burson-Marsteller family.

Let us know if you would like to learn more about how we are working with Tom and Ivan to bring the best thinking and ideas to our clients.

Best,

Jorge Ortega

Burson-Marsteller Miami Welcomes Back Alumni

Burson-Marsteller has always valued the people who work, and have worked, at the firm. To show our appreciation, we hosted the first ever Burson-Marsteller Miami Alumni Reunion that brought together former employees from the past 20 years on Thursday, March 30, 2017. Alumni from all over the state of Florida made their way to our outdoor courtyard overlooking the Miami skyline, for a night filled with music, hors d’oeuvres, cocktails, and fun.

Ramiro Prudencio, President and CEO of Burson-Marsteller Latin America as well as Jorge Ortega, Executive Vice President, made welcome remarks, thanking guests for their contributions to our organization and being part of our story, and reminding them that at the core, we are all #BursonPersons united by a common bond shared at different moments in time: excellence. We pride ourselves in delivering outstanding client service when it comes to developing and executing creative and strategic communications campaigns, and this event provided a platform to connect with our alumni, who are either former clients, current clients, or clients we’d love to partner with and deliver this message.

We invite you to check out this highlight reel, produced by our digital content, creative, and video production team – Studio B, recapping the night’s festivities, which also included a raffle, featuring  Miami Marlins bobble heads, ESPN gift bags, and Pitbull/Enrique Iglesias concert tickets among the nearly dozen prizes handed out.

Alumni hit the dance floor and enjoyed reminiscing and catching up with former leaders, colleagues, and friends, while greeting some of our current talent.   We would like to give a special shout out to our sponsors and event partners – BusinessWire, Gilbert’s Bakery, Bacardi, and the Miami Marlins – for helping this event be a success. Through a combination of food, drinks, beautiful weather, and great gifts you all helped make this evening a memorable one. Many thanks!

To all of our alumni who were able to attend, thank you. Hope to see you again next year!

Relive the event with this video here:

 

Multicultural Marketing Executive Pedro de Cordoba Joins Burson Latino

Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Pedro de Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.

Burson Latino supports clients with its evidence-based approach to communications and engagement with Latino and diverse communities. Complementing the agency’s own resources is a network of Community Communications Partners (CCP) in top multicultural markets who have a deep understanding of these communities, their stakeholders, the media and digital influencers. de Cordoba will help teams leverage these resources and others to build tailored communications campaigns that will connect clients with desired Hispanic audiences and drive business results.

de Cordoba, who is based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients and focused on growing the business through experiential marketing, sports and entertainment programs. Before that, he served as Vice President of Strategic Brand Extensions at Hispanic marketing agency, Accentmarketing, where he played an integral role in the development and implementation of strategic marketing programs for clients. In addition, he was instrumental in developing sports and entertainment-related platforms for Major League Baseball and the FIFA World Cup, along with recording artists including Mana, Enrique Iglesias, Juan Luis Guerra and Pitbull. When he was Chief Marketing Officer of Internet start-up LearningSoft, which provides educational entertainment for children in the U.S., Europe and Latin America, de Cordoba developed all the go-to market strategies and led fundraising roadshow presentations with the CEO.

“I am thankful for the opportunity to lead the Burson Latino team, and excited to work alongside a top-notch team of professionals, each bringing unique insights, ideas and experiences to the table,” said de Cordoba. “An ever-growing multicultural marketplace breeds new business opportunities, and I look forward to tapping into my strategic planning, public relations and experiential marketing experience to capitalize on these opportunities and help grow Burson Latino.”

Read the full press release here