We cannot escape the constant crisis hitting the headlines:
- NBC Fires Matt Lauer Over Sexual Misconduct Allegation
- United Airlines: Passenger Forcibly Removed From Flight
- Netflix Email Scam Targets Millions Of Subscribers
- Adidas Sent Congratulatory Email To People Who ‘Survived’ Boston Marathon
No one is immune from a crisis. That is why we believe in being prepared. We have partnered with the University Of Miami School Of Business Administration and their Dean – The Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School – Dr. John Quelch to create an MBA format course on crisis management with our own Burson crisis management leaders, Karen Doyne and Sarah Tyre. Participants will hear from chief communications leaders at Chipotle and Royal Caribbean Cruise Lines and learn from in depth case study discussions and engage in a crisis simulation using the latest virtual crisis software developed by Burson-Marsteller. The registered participants come from diverse industries so they will learn from each other as well.
We still have a few seats left. If you are traveling into Miami, we have a special hotel rate at hotels near the UM Campus.
Jorge Ortega | Executive Vice-President