Burson-Marsteller @ CES

I hope your 2017 is off to a great start and the year will be filled with health, happiness, and prosperity. At Burson-Marsteller Miami, we are in the midst of developing our road map for the year to ensure we continue to deliver excellent service for new and prospective clients, forge partnerships that will add new tools and services to our current offering and provide insightful thought leadership content on a variety of topics relevant to our industry.

First in the spotlight is our Global Technology Practice that recently attended the 50th edition of the Consumer Electronics Show® (CES) in Las Vegas, NV to provide on-site communications support to some of our top clients. They witnessed the unveiling of the latest tech trends, products and consumer campaigns from the most renowned technology companies around the world, and shared key takeaways on what lies ahead for the industry from different perspectives, including communications.

Our Worldwide Chair and CEO Don Baer presented a new survey, “The Burson-Marsteller Age of Trump Technology Policy Survey”, conducted in partnership with Penn Schoen Berland, which tests the views of Tech Elites and the General Public in the U.S. about what the new Trump administration could mean for technology.

I invite you to check out this event recap video prepared by our StudioB Live team featuring Rodrigo Castro, a Director in our Global Technology Practice, who was on hand to share the following observations:

  • The biggest trend is Internet of Things – the merger between hardware, software and data which is paving the road for how technology companies address business and consumers around the world.
  • According to Gartner, by 2021 there will be 21,000 million devices with IOT connection.
  • What value does big data, which captures consumer behavior, bring to companies and how will it drive innovation and collaboration?

Rodrigo joined other Burson-Marsteller colleagues from around the network supporting their clients, including Sheena Lakhani, who helped introduce Nixplay’s latest wireless photo frame, and Jamie Dowling, who chimed in on the latest augmented and virtual reality trends.

If you would like to learn more about our experience at CES or need additional information about our Technology and Innovation resources and capabilities, please feel free to email me.

Posted by Jorge Ortega