I am proud to let you know that Burson-Marsteller has hired world-renowned and internationally awarded executive creative director Tom Eslinger as Global Chief Creative Officer (CCO).
Before joining Burson-Marsteller, Tom was consulting Executive Creative Director for visual effects and virtual reality firm Framestore’s integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network, eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe, serving on its Worldwide Creative Board of Directors for 10 years.
A firm like Burson-Marsteller is no longer to be thought of as just doing PR – the lines between advertising, branding, media and public relations have blurred in recent years, and while we are always looking to move the needle when it comes to creative ideas and innovative communications solutions that will drive business results. We are excited to have Tom bring a new level of creativity to our team and our clients.
Here in Miami, we are very proud of the innovative work being done to continue fostering that creative integration. This month, we partnered with Juan Valdez, the Colombian coffee grower’s brand dedicated to offering an authentic Colombian Premium coffee experience, to launch the #InspiredbyJuanValdez campaign, ahead of its sponsorship of the Miami Open. Our team was up to the challenge of generating awareness and enthusiasm around a brand, primarily known to Hispanic audiences, among the general market in South Florida. As a renowned international art hub, Miami provided the perfect backdrop for our team to find inspiration for this creative campaign, linking coffee, art and tennis lovers to the brand experience. Our team kicked it off with a media blitz across local newsrooms with Juan Valdez himself, to share news on a series of immersive activations at Juan Valdez cafés, where fans painted three panels that eventually came together as a mural unveiled during the tennis tournament. From in-store player appearances, on-site giveaways, and a VIP art gallery style reception, to an on-court activation featuring a trip to Colombia’s Ruta del Café, this integrated experiential campaign before, during, and after the Miami Open, helped build momentum for future Juan Valdez store openings across South Florida later this year.
Also, Ivan Ruiz continues to lead our StudioB data analytics and content distribution team, comprised of analysts, strategists, creatives, and social media experts who produce data driven creative content for distribution across all traditional and digital platforms. Our rigorous commitment to highly creative, integrated communications is setting Burson-Marsteller Miami apart in the market.
We are excited to collaborate with Tom and look forward to the new ideas he will bring to our work. Please join me in welcoming Tom to the Burson-Marsteller family.
Let us know if you would like to learn more about how we are working with Tom and Ivan to bring the best thinking and ideas to our clients.