The Burson Difference: Know-how and Know-who

Integration is often defined as the inverse of differentiation, but in the case of Burson-Marsteller, it actually sets us apart. As a global strategic communications firm, our main asset is our seamless worldwide network of 77 offices and 85 affiliates, operating in 110 countries across six continents. This breadth grants us access to the top communications experts around the world – not only within our own firm, but across Young & Rubicam and all WPP companies – to ensure we deliver the best results for our clients with the best team suited to do the job. We have both the know-how and know-who in terms of matching talent and respective skill-sets with clients’ needs.

We recently put this to the test when helping a global company address sensitive regulatory and legislative issues on health and wellness. We coordinated a team of public affairs and crisis management experts in multiple countries with the experience to make a difference. By coordinating issues and events around the world, we developed a strategic communications plan to satisfy the client.

In another case, when one of our clients realized how much we can do to help it leverage social media to reach key stakeholders, they asked our StudioB team, led by Ivan Ruiz, to develop a comprehensive strategy that is generating new levels of engagement for the brand through one of its key executives in the Latin American market.

Uniquely positioned in a market considered the Bridge to the Americas, Burson-Marsteller Miami not only serves clients across the Southeast U.S. and Latin America, it is also the headquarters for Burson Latino, our U.S. Hispanic specialty team. We offer a team of multicultural, multilingual professionals who are on in tune with what is happening not only in our own backyard, but across the U.S. and Latin American regions, thanks to close collaboration with our colleagues who provide us with the local intelligence and depth we need to make client campaigns targeted, relevant and effective. This “always-connected” model contributes to what I call the Burson Difference.

Aside from our established presence and long-term commitment to the markets in which we operate, we also rely on a varied talent mix of senior, experienced leadership and young and eager professionals who bring a fresh perspective on how to apply our results-driven business process to achieve client goals.

These are just some of the characteristics that set Burson-Marsteller apart. I am proud of the work we are doing for our local, regional and global clients, knowing that connectivity and reach allow us to assemble the right team at any given time, keeping this business, and my role here, very exciting.  It is a wonderful time to be leading our business from the Miami vantage point and to be the bridge for our clients to the Burson know-who and know-how.

If you would like to learn more, please feel free to contact me via e-mail or LinkedIn. I look forward to sharing how our employees, not only in Miami, but around the world are truly living the Burson Difference.

Jorge Ortega, Executive Vice-President

“30 Qs with…” Blog Series with Jennefer Melendez

This month we continue our “30 Qs with…” blog series by getting to know Jennefer Melendez, a Senior Associate working with Burson Latino. Every month we invite you to get to know Burson-Marsteller Miami’s talent from a different perspective – these 1:1 interviews will reveal personal anecdotes from their lives in and out of the office.

Jennefer, who started with Burson-Marsteller Miami recently, opens up about her love for public relations and what she enjoys most about honing her craft every day. 

Get to know her better by checking out her interview here or watch it below! #30QsWith #BursonPersons

The Inevitability of Multiculturalism

It’s happening and there is no turning back.

Face it folks, short of a massive and prolonged vow of chastity by millions of hyphenated Americans, the move to a majority multicultural society will happen in 2042, if not sooner. No walls, extreme vetting or English-only requirements can slow down the inevitability of this fact, and it is indeed an empirical fact. The good news is, that it is all good news.

Companies in search of growth -which means every company- should be midwifing this process and weaving themselves into relevancy as the fabric of society changes. All companies should take a more assertive stance and cast their lot with the future as opposed to being held hostage to the past. Lots of them are doing it already, being consistent in their approach to better align with these demographic realities, others not so much. There will be winner and losers.

Our American society is well on its way to becoming a much more colorful and interesting place. It is sure to become more tolerant and inclusive, a reflection of the values already seen with Millennials and Gen Z’ers that will rule in our not so distant future. American kitchens will be teeming with scents of sriracha, chile ancho, curry and turmeric, accented by dashes of salsa – the condiment and the music – and everyone will be humming a future version of la Macarena or Despacito. We’ll hear a potpourri of different languages mixed with English como Spanglish, our very own American patois. While this linguistic convergence might not work for purists, it will surely be understood in our city streets, and that’s a good thing. This multilingualism will help nurture our ability to communicate with peoples all over the globe, and that can’t hurt either.

Everybody has a story

Except for Native Americans, everyone else with immigrant roots has a story to tell about how and why they or their people came to America in search of… (“insert reason here”). I seriously doubt anyone would put a government handout as the driver that made them brave the perils they faced as a reason to land on these shores.

America has been rightfully sold to the world as the land of opportunity. An opportunity is not much to bank on, it’s just a chance. To leave it all behind to risk life and limb for a mere chance took guts in the 1800’s and 1900’s and it sure takes guts today. The reason that America is a magnet for people willing to assume crazy risks is precisely because there is proof that you indeed get an opportunity. It might be uneven, it’s certainly not fair, but it’s a chance. In many places around the world an opportunity is way too much to ask for, not here.

Our multiculturalism should be a proof point

Today the multicultural nature of our society has become a proof point rather than a talking point. It has in fact reached critical mass with no way back. There are numbers (lots of them as a matter of fact), metrics that one can chart, track, analyze and project accurately into the future. In a nutshell, 37% of people in America today are non-white with a hockey-stick-like slope for accelerated growth. And guess what? Arguably in the larger scheme of things, we all kind of get along. There is a fragility in this balancing act; one that seems to improve with the passing of generations. But many are still standing idle on the sidelines. Many more brands should play a role if they want to be relevant to the new American mainstream and for the life of me, I don’t see it happening to the level it should despite the inevitability of it all.

What a difference a few years make 

I recall the days when no auto manufacturer or dealer would bother to advertise new vehicles to Hispanics. We would inevitably be sent to the used car lot, and then treated with a healthy dose of suspicion. Today, they are tripping all over themselves trying to reach our market. In 2015, the biggest sales year the auto industry has ever seen, Hispanics alone accounted for 35 percent of new vehicle sales growth, per CDK Global.

When will the fear of white backlash end?

Still, entire industries lag in their outreach efforts-some driven by sheer inertia but others driven by what we in the Hispanic and multicultural marketing spheres call the “white backlash”. Unfortunately, many companies are paralyzed by the fear of this backlash. Lots of them are laying low, hoping the unseemly atmospherics of bigotry and nativism unleashed since the 2016 election will quiet down. But this aggrieved segment of society will not go gentle into that good night. They’re disoriented and mad. What will marketers do? Will they continue to sit on the sidelines and kowtow to a dwindling and aging segment of society that temporarily feels empowered, as they are collectively preparing to kick the proverbial bucket? Or embrace a forward-looking optimistic populace who saw the opportunity of America, and took it?

Pedro de Cordoba, Senior Director | Burson Latino

Burson-Marsteller Miami Welcomes Back Alumni

Burson-Marsteller has always valued the people who work, and have worked, at the firm. To show our appreciation, we hosted the first ever Burson-Marsteller Miami Alumni Reunion that brought together former employees from the past 20 years on Thursday, March 30, 2017. Alumni from all over the state of Florida made their way to our outdoor courtyard overlooking the Miami skyline, for a night filled with music, hors d’oeuvres, cocktails, and fun.

Ramiro Prudencio, President and CEO of Burson-Marsteller Latin America as well as Jorge Ortega, Executive Vice President, made welcome remarks, thanking guests for their contributions to our organization and being part of our story, and reminding them that at the core, we are all #BursonPersons united by a common bond shared at different moments in time: excellence. We pride ourselves in delivering outstanding client service when it comes to developing and executing creative and strategic communications campaigns, and this event provided a platform to connect with our alumni, who are either former clients, current clients, or clients we’d love to partner with and deliver this message.

We invite you to check out this highlight reel, produced by our digital content, creative, and video production team – Studio B, recapping the night’s festivities, which also included a raffle, featuring  Miami Marlins bobble heads, ESPN gift bags, and Pitbull/Enrique Iglesias concert tickets among the nearly dozen prizes handed out.

Alumni hit the dance floor and enjoyed reminiscing and catching up with former leaders, colleagues, and friends, while greeting some of our current talent.   We would like to give a special shout out to our sponsors and event partners – BusinessWire, Gilbert’s Bakery, Bacardi, and the Miami Marlins – for helping this event be a success. Through a combination of food, drinks, beautiful weather, and great gifts you all helped make this evening a memorable one. Many thanks!

To all of our alumni who were able to attend, thank you. Hope to see you again next year!

Relive the event with this video here:

 

Multicultural Marketing Executive Pedro de Cordoba Joins Burson Latino

Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Pedro de Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.

Burson Latino supports clients with its evidence-based approach to communications and engagement with Latino and diverse communities. Complementing the agency’s own resources is a network of Community Communications Partners (CCP) in top multicultural markets who have a deep understanding of these communities, their stakeholders, the media and digital influencers. de Cordoba will help teams leverage these resources and others to build tailored communications campaigns that will connect clients with desired Hispanic audiences and drive business results.

de Cordoba, who is based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients and focused on growing the business through experiential marketing, sports and entertainment programs. Before that, he served as Vice President of Strategic Brand Extensions at Hispanic marketing agency, Accentmarketing, where he played an integral role in the development and implementation of strategic marketing programs for clients. In addition, he was instrumental in developing sports and entertainment-related platforms for Major League Baseball and the FIFA World Cup, along with recording artists including Mana, Enrique Iglesias, Juan Luis Guerra and Pitbull. When he was Chief Marketing Officer of Internet start-up LearningSoft, which provides educational entertainment for children in the U.S., Europe and Latin America, de Cordoba developed all the go-to market strategies and led fundraising roadshow presentations with the CEO.

“I am thankful for the opportunity to lead the Burson Latino team, and excited to work alongside a top-notch team of professionals, each bringing unique insights, ideas and experiences to the table,” said de Cordoba. “An ever-growing multicultural marketplace breeds new business opportunities, and I look forward to tapping into my strategic planning, public relations and experiential marketing experience to capitalize on these opportunities and help grow Burson Latino.”

Read the full press release here

Latinos: The New Mainstream. What a year!

From social influencers to politics, music to the economy, Latinos have consumed our news cycles and demanded our attention in 2016.

We have had a great year at Burson Latino, having leveraged our experts, their experience and Burson-Marsteller’s strategic communications approach and innovative tools to help more clients connect and engage with U.S. Hispanic audiences. Just this month, our colleagues led media relations efforts and generated millions of impressions with this Fortune article and CNBC segment, for the just released “Making America Rich Again: The Latino Effect on Economic Growth” study, which demonstrates the strength of the Latino economic power and confirms they are driving America’s New Mainstream Economy.

This year we also partnered with the Center for Multicultural Science to launch our first online research study on the role of Latinos in the 2016 U.S. Presidential Election, highlighting key issues and important causes relevant to our community. The poll, which surveyed more than 1,300 registered Latino voters, was widely covered by English and Spanish language media, as well as digital influencers.

In the spring, we continued to build momentum at the Seventh Annual Hispanicize conference in Miami, the nation’s largest gathering of Latino trendsetters in marketing, digital content creation, journalism, entertainment and tech entrepreneurship. During the five day showcase, we produced more than 50 hours of continuous coverage, livestreamed the Tecla Awards through Facebook Live, moderated notable industry panels and interviewed dozens of speakers and event attendees.

As election fever rose, we realized we needed to capture and curate all online conversations surrounding Hispanics and the election, and created Latinovoicesandvotes.com, the only digital hub that aggregated all social commentary and news content by the most active and trending journalists, influencers, high profile community and business organizations, and political experts. The hub captured more than 15,000 total posts, with more than 24 billion impressions, while our Burson Latino analyst commentary video segments generated more than 600 page views during the last 100 hours prior to the election.

Most recently, our team joined Sony Pictures Television and Sony Music at the live taping of a new pilot titled Tres Noches, which documents the journey of top Latino talent at the 17th Annual Latin GRAMMY Awards in Las Vegas. Together with clients and other agency partners, we outlined strategic approaches for brand and campaign integration with Sony content and talent.

I invite you to review our new Burson Latino capabilities video and infographic, which showcase our evidence-based approach to creating and carrying out effective and authentic Hispanic communications programs that drive business results for clients. It also introduces our new Community Communications Partners (CCPs), an exclusive network of local public relations and public affairs professionals in key Latino markets that provide clients deep and authentic contacts and connections at the grassroots level.

We are excited for new and exciting collaborations in store for 2017. The first comes in January, when we announce our Hispanic market research partnership which will allow us to provide clients and the industry with an endless amount of thought leadership content across a variety of industries. Initiatives like this – along with access to the latest trends, newsmakers and market studies – are our value added differentiating factor.

Lastly, our commitment to the U.S. Hispanic market is reinforced with our board involvement. Burson-Marsteller supports my active participation on the advisory board of the Center for Hispanic Marketing Communication at Florida State University and the corporate advisory board of ALPFA, the Association of Latino Professionals for America, the largest group of 75,000 Latino students and professionals nationwide.

We are proud of the work our team has done this year growing our practice footprint, business and client roster. Thanks to Eva Mejicanos and Stephanie Carrizales in New York and Abril Barba, Ivan Ruiz and Monica Mora in Miami, along with the dozens of other colleagues throughout the Burson U.S. network who support and allow us to exceed our clients’ expectations. Cheers to an exciting 2017 as we look forward to growing partnerships, delivering excellence and continuing success.

Feliz Navidad, and Happy Holidays to all!

Posted by Jorge Ortega

Studio B & Burson Latino Support ALPFA’s 44th Conference

Blog Collage

The Association of Latino Professionals For America’s (ALPFA) commissioned Studio B Live and Burson Latino, Burson-Marsteller’s Hispanic practice, to produce a series of videos for the organization’s 44th annual convention that brought together thousands of Latino students and professionals for learning,  leadership and networking opportunities in Dallas, TX.  Enjoy the videos the team produced for ALPFA 2016 honorees Blanca Blanco, John Ramirez, and Maity Interiano. In addition, StudioB Live produced the grand finale video that announced the location of the 45th convention, “The New Latino Paradigm”, taking place in Las Vegas, Nevada in 2017.

MDC Anniversary Recognition

Burson-Marsteller Miami continuously looks to establish positive and long lasting relationships within the South Florida community. This month, we celebrate a year-long partnership with the Miami- Dade Community College School of Entertainment and Design Technology (SEDT), created to give students studying digital/media production the opportunity to support our StudioB Live! Team, and gain hands on experience in their field.

Notable projects to  highlight include their role working side by side with our Burson Latino team at this year’s seventh-annual Hispanicize conference, the largest gathering for Latino trendsetters in marketing, digital content creation, journalism, entertainment and tech entrepreneurship, capturing footage, broadcasting the second-annual TECLA Awards live, and producing daily recap videos. Their expertise also proved to be an asset working with clients including FedEx, Oracle, and ALPFA, and producing compelling, storytelling content and videos for use during new business presentations.

We would like to officially welcome Anthony Fleites, an SEDT alumnus and an example of the talent we hope to discover, to the Burson-Marsteller Miami family! Anthony was instrumental in spearheading production elements on all projects through our partnership, and currently serves as StudioB Live! Production Coordinator.

We would like to thank the faculty and staff at SEDT for allowing us to tap into their network of talented, dedicated students and providing access to their state of the art tools and equipment. Here’s to growing our partnership in 2017 and beyond!

mdc

 

Burson Latino Reports on the Latest Trends and Developments from Hispanicize 2016, including Digital Engagement and Politics

Burson Latino, our U.S. Hispanic Public Relations practice, is dedicated to staying on top of the latest Latino trends and developments. For this reason, we were proud to not only have attended the Seventh-Annual Hispanicize conference in Miami in early April but also to have participated through speaking opportunities and content creation via our Burson-Marsteller Miami office’s StudioB Live production crew.

Hispanicize is the largest gathering for Latino trendsetters in marketing, digital content creation, journalism, entertainment and tech entrepreneurship. The annual conference brings together the fastest-rising stars in the Hispanic market for remarkable conversations about current affairs and the future of communicating with the Latino audience. Successful Latino influencers, such as Joanna Hausmann of Flama fame, attended alongside established Latino icons, including MSNBC’s Jose Diaz Balart and actress Rosario Dawson.

Jorge Ortega, Managing Director of Burson-Marsteller’s Miami office and Leader for the Burson Latino practice, moderated a panel with executives from The Walt Disney Company on the topic of how Disney is transforming Hispanics from a targeted segment into its core audience. WPP board member, Sol Trujillo, gave a keynote address on the power of Latinos and how they have become the new American mainstream. Additionally, Gabriel Andriollo, a digital strategist with Burson-Marsteller moderated a panel alongside Latino digital influencers on how Latin American influencers have integrated into the U.S. Hispanic market.

Throughout all of these discussions, certain themes surfaced for communicating with the U.S. Hispanic audience. Most apparent of all was the importance of digital engagement with Latinos. Regardless of, or perhaps representative of, Hispanicize being an event where every attendee makes his or her living through social platforms through one way or another, digital media reigns for marketers hoping to connect effectively with Latinos. Hispanics not only over-index for spending time online, but also for smartphone use and online purchasing. Using digital platforms to reach Hispanics is imperative for marketers.

Additionally, presenters constantly repeated the view that Hispanics may no longer be classified as a niche market. Latinos have become the new mainstream in America. Due to the enormous spending power and population growth of the U.S. Hispanic market, speakers argued that Latinos have now increased in importance to the point that they have overtaken the previously considered mainstream of Anglo-America. Marketers should take note when determining the depth and breadth of Hispanic communications plans and strategies.

For this reason, the significance of Latinos in politics, from the upcoming presidential election and their views of renewed Cuban relations, was also a prominent topic at Hispanicize. Cuba, a particularly relevant subject for Miami’s Cuban-American population, has emerged as a new frontier in Hispanic communications. Companies looking to Cuba for future opportunities will need strong communications strategies both abroad in Cuba and at home with a complex, potentially unreceptive Latino audience. At Burson-Marsteller, we are prepared to support our clients with experienced professionals from our Cuba Specialty Team and Burson Latino practice.

Wish you had been able to attend Hispanicize? Our StudioB Live crew created daily recaps of the week-long event, in partnership with Hispanicize. Take a look at them here for a snapshot of the week’s festivities.

Burson Latino continues to stay on top of emerging Hispanic trends and sentiments to best connect our clients with the dynamic Latino audience. We are proud to include our Burson Latino practice among our capabilities at Burson-Marsteller, and look forward to continuing to help our clients succeed in in the U.S. Hispanic market.

Hispanicize Day 3

Day three at Hispanicize was a great success for Burson-Marsteller Miami. Our StudioB lead, Gabriel Andriollo, moderated “The Latin America Effect: How LatAm Influencers are Integrating into the U.S. Hispanic Market” panel with significant influencers. In addition, Sol Trujillo, our WPP board member, led a keynote session where he spoke about the power of Latinos as the new American mainstream. Missed out on all of the fun? Take a look at our recap video below.

gabbo

 

Burson Latino and StudioB @Hispanicize: Day 3

As Hispanicize week unfolds, our StudioB Live digital team has been busy behind the scenes to capture every moment. Take a look below at our recaps produced for the first two days…more to come!

Burson Latino at Hispanicize

In addition to leading the Miami office, where we serve Florida-based clients doing business globally and provide regional communications management for companies doing business in Latin America, I am equally proud to lead Burson Latino, our firm’s U.S. Hispanic practice.

There has never been a better time for one of the leading global strategic communications and public relations firms to re-introduce this practice and build a world-class team that can bring our company’s evidence-based communications approach, innovative resources, diverse talent and network of offices in key Hispanic markets to help clients connect with Latino consumers and communities.

That is why next week we will be partnering with my friend and Hispanic marketing leader, Manny Ruiz, to provide content development, digital communications production and social media analysis for the sixth-annual Hispanicize conference. If you don’t know about Hispanicize, you are missing out on the largest gathering of Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Burson Latino & StudioB

Our Burson Latino team will be there with our colleagues from StudioB and StudioB Live, our fully integrated, data-driven content production and analytics offering and audiovisual production facility, turning out daily digital news digests on everything that is taking place at Hispanicize. We will be broadcasting live the second-annual TECLA Awards, the only awards show that recognizes the best in social media campaigns and digital influencers in the Hispanic market. Our StudioB Live team has already produced five digital calling cards to help promote the team bringing Hispanicize to life. Click here for a look at what our team produced.

And while everyone is tweeting, Facebooking, Snapchatting, Instagramming or LinkingIn, StudioB digital analysts will be monitoring live conversations and preparing a comprehensive social media engagement analysis using our proprietary tools and methodologies.

This is just the beginning of what Burson Latino will be doing to distinguish itself in the Hispanic market.

We look forward to working with Burson-Marsteller clients and other companies to help them connect and engage with the dynamic and fast-growing U.S. Hispanic population

See you at Hispanicize.

Posted by Jorge Ortega

“Detrás de la noticia” Interview

Our Public Affairs practice leader, Lucas Silva, was interviewed yesterday by Russia Today’s Spanish-language program, “Detrás de la noticia” on the importance of Latino voters for the 2016 presidential election.

Burson Latino, our U.S. Hispanic practice, recently conducted a survey on Latinos and their views on the candidates and current issues. Congrats to Lucas on a successful interview!

Mojitos and Margaritas

Burson-Marsteller Miami had the opportunity yesterday to host a reception featuring Bacardi MOJITO’s and Cazadores Margaritas for the board of directors of ALPFA—the Association of Latino Professionals for America, the largest membership organization empowering Latino Leaders.

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy. They support more than 72,000 Latino students, professionals, and entrepreneurs through more than 40 professional chapters and 160 student chapters at major colleges and universities nationwide. I had the honor of serving as ALPFA’s interim chief marketing officer and have been part of two of the last conventions.

What I love about ALPFA is that at a time when the business community desperately seeks talent and America’s young Latinos desperately seek opportunity, ALPFA is a bridge between the two, resulting in thousands of Latino college students with paid professional internships and diverse career opportunities.  ALPFA also develops the next generation of Latino professionals that benefit from experiential leadership development and mentoring from senior corporate executives, whom ALPFA empowers into the C-suite and onto corporate boards. ALPFA is also a proven growth accelerator for Latino entrepreneurs, helping them to build networks, access capital and scale much more rapidly by opening the door to significant business opportunities within our more than 200 Fortune 1000 partners.

Thanks to our friends (and client) at Bacardi Limited, we were able to ensure the evening was complete with delicious Bacardi Mojitos and Cazadores Margaritas. Burson-Marsteller Miami is committed to partnering and supporting organizations that are making a difference in our community and in the nation.  We were privileged to welcome and host members of their board and senior leaders from across the country, who came to Miami for the board meeting and also were able to enjoy the outstanding South Florida weather, while sharing time and experience with some of us here at Burson.

We are looking forward to continuing our support of ALPFA, its CEO, Charles P. Garcia and Chair of the Board, Yvonne Garcia, as they prepare for the organization’s 44th Annual Convention  August 5-9, 2016, when more than 3,000 leaders and professionals will convene at the Gaylord Resort in Dallas. This convention represents the largest, most impressive gathering of Latino professionals and students coming together from across the United States to learn, network, mentor and develop as leaders. Burson-Marsteller and some of our top clients will be there.

To join ALPFA and enjoy its benefits, please click here.

Posted by Jorge Ortega

 

 

 

The Latino vote: Groundbreaking New Hispanic Survey

With South Carolina Governor Nikki Haley’s recent endorsement of Marco Rubio, and the Nevada caucus around the corner, I am excited to share with you the results of a groundbreaking study “The Latino Vote“, that Burson Latino, our firm’s Hispanic practice, recently conducted across the Latino registered voter population. We noticed a distinct lack of information on how Latinos view the upcoming U.S. presidential election and the issues that the next president will have to address.  We examined how Latinos viewed the candidates and issues as we head into the Nevada caucuses, a state with a substantial Latino population.

The results of this nationwide poll were certainly intriguing – and we were surprised ourselves to find:

  • Latino registered voters nationwide are strongly in favor of U.S. Senator Marco Rubio (R-FL) and former U.S. Secretary of State Hillary Clinton.
    • Rubio takes an 11-point lead over a Donald Trump and Ted Cruz tie; Hillary Clinton leads by 35 points over Bernie Sanders.
  • Independent voters could hold a huge surprise in the coming months.
    • Of those who said they were independents nearly 49 percent of them said they would support one of the two Democratic candidates. Nearly 28 percent of these independent voters said they would vote for one of the Republican candidates.
    • This leaves a sizable swing segment among Latino voters that could cause surprises. Their support could influence the candidates’ primary results in the coming months, but could also prove to affect the general election in November.
  • No single issue can define the race among Latinos.
    • Education and the economy are the dominant issues of importance. Regardless of party affiliation, education and the economy were the two most important issues to Latino voters.
    • Additionally, Latinos favor health insurance coverage for all. A broad majority of Latino Democrats (87 percent) and independents (73 percent) said that health insurance coverage for all was an important issue. A narrow majority of Latino Republicans (52 percent) agreed with this view.
    • However, social issues lack traction among Latinos. Abortion (50 percent Democrat and Republican), gay marriage (42 percent Democrat, 28 percent Republican) and legalization of marijuana (33 percent Democrat, 23 percent Republican) were all rated of relatively low importance to Latino voters in the study.
    • Immigration and border control take a backseat to economic issues. New job creation, job security and the ability to receive a raise all ranked much higher in importance than immigration policy and the potential of a wall being built on the U.S.-Mexico border.

This survey, The Latino Vote: Surprising Sentiments on Issues and Candidates, represents the kind of innovative, forward thinking for which Burson Latino stands. It was conducted in collaboration with Research Now, New American Dimensions and the Center for Multicultural Science.

The Latino Vote: Surprising Sentiments on Candidates and Issues a Burson Latino Survey.

I invite you to take a look at the hispanic survey results here, and look forward to sharing more on our Burson Latino efforts as Latinos continue to shape and influence the fabric of the United States.

Un abrazo,

Jorge

Posted by Jorge Ortega