The Burson Difference: Know-how and Know-who

Integration is often defined as the inverse of differentiation, but in the case of Burson-Marsteller, it actually sets us apart. As a global strategic communications firm, our main asset is our seamless worldwide network of 77 offices and 85 affiliates, operating in 110 countries across six continents. This breadth grants us access to the top communications experts around the world – not only within our own firm, but across Young & Rubicam and all WPP companies – to ensure we deliver the best results for our clients with the best team suited to do the job. We have both the know-how and know-who in terms of matching talent and respective skill-sets with clients’ needs.

We recently put this to the test when helping a global company address sensitive regulatory and legislative issues on health and wellness. We coordinated a team of public affairs and crisis management experts in multiple countries with the experience to make a difference. By coordinating issues and events around the world, we developed a strategic communications plan to satisfy the client.

In another case, when one of our clients realized how much we can do to help it leverage social media to reach key stakeholders, they asked our StudioB team, led by Ivan Ruiz, to develop a comprehensive strategy that is generating new levels of engagement for the brand through one of its key executives in the Latin American market.

Uniquely positioned in a market considered the Bridge to the Americas, Burson-Marsteller Miami not only serves clients across the Southeast U.S. and Latin America, it is also the headquarters for Burson Latino, our U.S. Hispanic specialty team. We offer a team of multicultural, multilingual professionals who are on in tune with what is happening not only in our own backyard, but across the U.S. and Latin American regions, thanks to close collaboration with our colleagues who provide us with the local intelligence and depth we need to make client campaigns targeted, relevant and effective. This “always-connected” model contributes to what I call the Burson Difference.

Aside from our established presence and long-term commitment to the markets in which we operate, we also rely on a varied talent mix of senior, experienced leadership and young and eager professionals who bring a fresh perspective on how to apply our results-driven business process to achieve client goals.

These are just some of the characteristics that set Burson-Marsteller apart. I am proud of the work we are doing for our local, regional and global clients, knowing that connectivity and reach allow us to assemble the right team at any given time, keeping this business, and my role here, very exciting.  It is a wonderful time to be leading our business from the Miami vantage point and to be the bridge for our clients to the Burson know-who and know-how.

If you would like to learn more, please feel free to contact me via e-mail or LinkedIn. I look forward to sharing how our employees, not only in Miami, but around the world are truly living the Burson Difference.

Jorge Ortega, Executive Vice-President

The Inevitability of Multiculturalism

It’s happening and there is no turning back.

Face it folks, short of a massive and prolonged vow of chastity by millions of hyphenated Americans, the move to a majority multicultural society will happen in 2042, if not sooner. No walls, extreme vetting or English-only requirements can slow down the inevitability of this fact, and it is indeed an empirical fact. The good news is, that it is all good news.

Companies in search of growth -which means every company- should be midwifing this process and weaving themselves into relevancy as the fabric of society changes. All companies should take a more assertive stance and cast their lot with the future as opposed to being held hostage to the past. Lots of them are doing it already, being consistent in their approach to better align with these demographic realities, others not so much. There will be winner and losers.

Our American society is well on its way to becoming a much more colorful and interesting place. It is sure to become more tolerant and inclusive, a reflection of the values already seen with Millennials and Gen Z’ers that will rule in our not so distant future. American kitchens will be teeming with scents of sriracha, chile ancho, curry and turmeric, accented by dashes of salsa – the condiment and the music – and everyone will be humming a future version of la Macarena or Despacito. We’ll hear a potpourri of different languages mixed with English como Spanglish, our very own American patois. While this linguistic convergence might not work for purists, it will surely be understood in our city streets, and that’s a good thing. This multilingualism will help nurture our ability to communicate with peoples all over the globe, and that can’t hurt either.

Everybody has a story

Except for Native Americans, everyone else with immigrant roots has a story to tell about how and why they or their people came to America in search of… (“insert reason here”). I seriously doubt anyone would put a government handout as the driver that made them brave the perils they faced as a reason to land on these shores.

America has been rightfully sold to the world as the land of opportunity. An opportunity is not much to bank on, it’s just a chance. To leave it all behind to risk life and limb for a mere chance took guts in the 1800’s and 1900’s and it sure takes guts today. The reason that America is a magnet for people willing to assume crazy risks is precisely because there is proof that you indeed get an opportunity. It might be uneven, it’s certainly not fair, but it’s a chance. In many places around the world an opportunity is way too much to ask for, not here.

Our multiculturalism should be a proof point

Today the multicultural nature of our society has become a proof point rather than a talking point. It has in fact reached critical mass with no way back. There are numbers (lots of them as a matter of fact), metrics that one can chart, track, analyze and project accurately into the future. In a nutshell, 37% of people in America today are non-white with a hockey-stick-like slope for accelerated growth. And guess what? Arguably in the larger scheme of things, we all kind of get along. There is a fragility in this balancing act; one that seems to improve with the passing of generations. But many are still standing idle on the sidelines. Many more brands should play a role if they want to be relevant to the new American mainstream and for the life of me, I don’t see it happening to the level it should despite the inevitability of it all.

What a difference a few years make 

I recall the days when no auto manufacturer or dealer would bother to advertise new vehicles to Hispanics. We would inevitably be sent to the used car lot, and then treated with a healthy dose of suspicion. Today, they are tripping all over themselves trying to reach our market. In 2015, the biggest sales year the auto industry has ever seen, Hispanics alone accounted for 35 percent of new vehicle sales growth, per CDK Global.

When will the fear of white backlash end?

Still, entire industries lag in their outreach efforts-some driven by sheer inertia but others driven by what we in the Hispanic and multicultural marketing spheres call the “white backlash”. Unfortunately, many companies are paralyzed by the fear of this backlash. Lots of them are laying low, hoping the unseemly atmospherics of bigotry and nativism unleashed since the 2016 election will quiet down. But this aggrieved segment of society will not go gentle into that good night. They’re disoriented and mad. What will marketers do? Will they continue to sit on the sidelines and kowtow to a dwindling and aging segment of society that temporarily feels empowered, as they are collectively preparing to kick the proverbial bucket? Or embrace a forward-looking optimistic populace who saw the opportunity of America, and took it?

Pedro de Cordoba, Senior Director | Burson Latino

Engagement Pursuit

As time goes by and technology advances at the speed of light, brands face bigger challenges around not only how to communicate with their audiences, but most importantly, how to keep them engaged with what they do. Marketers and communication experts only have a few seconds to capture their target’s attention so they can communicate the right message, to the right people, at the right time.

So how can brands capture their audience within the social media frenzy?

First and foremost, they should know WHO they are talking to and WHAT are they interested in – from hobbies and music, to social media preferences and lifestyle. Once this is identified prepare for some creative thinking, brainstorming, and remember there are no bad ideas – everything could potentially lead to an AHA moment!

Now that you have your idea clear, what’s the story? How can you tell it in one simple piece of content? Identify five elements in your story and write them down. Select the platform and format that better converges the audience’s preferences, the brand, and the untold story. Maybe this piece should be a video or a cinemagraph to increase reach, and since the content is highly relevant, pay-to-play! Investment in social media advertising will directly reflect in your results, and therefore your KPIs. This means you’ll have more eyes seeing your content and engaging with it.

Lastly, and definitely one of the most important parts: measure and optimize. You’ve already invested all this time and effort in creating a masterpiece, so now it is time to measure the results, analyze what went well, and decide if there is room for improvement or even replicating the concept and story in other platforms or formats.

The engagement pursuit is a never-ending marathon for digital marketers. What engages your audience today, might not work tomorrow. Stay connected. Stay digital!

Lucia Zazueta, Digital Strategist | Senior Associate 

“30 Qs with…” Blog Series with Bruno Giordano

This month we continue our “30 Qs with…” blog series by getting to know Bruno Giordano, a Client Executive working in the Public Affairs Department. Every month we invite you to get to know Burson-Marsteller Miami’s talent from a different perspective – these 1:1 interviews will reveal personal anecdotes from their lives in and out of the office.

Bruno, who enjoys going to the beach in Miami, is mainly based in Honduras where he enjoys the beautiful nature.

Get to know him better by checking out his interview here or watch it below! #30QsWith #BursonPersons

Should Your Brand be Using Influencers?

In the age of the internet, today’s celebrities go beyond just Hollywood films and TV shows. In the new era of social media, the market has created their own version of famed celebrities and named influencers. Stars like Gabby Hanna from The Gaby Shows, or  Jenna Mourey aka Jenna Marbles are what we call influencers, people who have a substantial following and can command an audience[1], but are still relatable on a human-to-human level. They inhabit the gray area somewhere between a celebrity and a “common” person. Influencers usually start their careers on Instagram, YouTube, Facebook, or other social media channels, sharing their area of expertise with the world, whether it be comedy, fashion, fitness, or cooking, and then successfully build their own brand around that.

So why would a brand hire an influencer to promote itself instead of a regular celebrity? Influencer’s have earned their celebrity-like reputations by capitalizing on the day-to-day actions of people. They have capitalized on the mundane tasks of life and made them easily digestible for people. Take Jessica Shyba, aka Momma’s Gone City, for example. She is a mom of 4 kids (with a fifth one on the way!) and one adopted dog. She became a social media celebrity by sharing the everyday life of a mom and her kids.

Jessica and her family are not only adorable, but easily relatable, making her an ideal brand ambassador. Viewers, likers, and sharers can see how easily –insert product here- can fit into their lifestyles, by relating with Jessica’s hectic life. By partnering with Jessica, brands actually show Jessica’s audience not only how their products are used, but the benefits of using them.

When influencers are added to the equation, the brand is not seen as promoting itself, rather, a third party who is trusted by its audience is. If the influencer did not believe in the brand or its products, she/he wouldn’t be posting about them since it could damage their personal brand. The influencer’s audience knows this and in fact, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement[2].

Take this sponsored post as an example:

In this case, Jessica partnered with a frozen blueberry company to show her audience how to easily and quickly make delicious, yet healthy, blueberry pancakes.

Along with being an active advertisement, influencers are also a source of inspiration. Often, influencers share their personal experience losing weight, eating vegetarian, or applying liquid eyeliner, providing their followers with guidance, support, and step-by-step instructions to reach their goals. Influencers like Alyse from Raw Alignment, give great advice not only with recipes but by highlighting the products that they actually use. They partner with different brands to inspire people and help them throughout their transition to a healthier and organic lifestyle:

So, what are the benefits for brands hiring influencers?

  • Influencers provide an authentic and organic way to deliver a brand message.
  • Influencers expose your brand to new audiences while providing a higher ROI.
  • Influencers connect with their audiences at a more personal level.
  • Influencers can grant brands access to unique, hard-to-reach niche audiences for niche products.

Influencers are becoming one of the best ways to advertise brands. Has your brand considered using an influencer before? Do you have any tips? Leave a comment below!

Posted by Maria Fornari, Client Executive at Burson-Marsteller Miami/StudioB 

Sources:

“30 Qs with…” Blog Series with Lucia Zazueta

This month we continue our “30 Qs with…” blog series by getting to know Lucia Zazueta, a Senior Associate Digital Strategist working in StudioB. Every month we invite you to get to know Burson-Marsteller Miami’s talent from a different perspective – these 1:1 interviews will reveal personal anecdotes from their lives in and out of the office.

Lucia works to develop digital strategies using different mediums such as social media. As somebody who loves the outdoors, Lucia enjoys cycling, the beach, and yoga in her time off.

Get to know her better by checking out her interview here or watch below! #30QsWith #BursonPersons

 

Blurred Lines

I love the fact that the lines are blurring between digital marketing, advertising, and PR. Blurred lines are nothing new to me – in fact, I feel like I’ve made a career out of them. I started as a programmer with a creative background – my formal education was in architecture. Then I became a web designer that knew how to program sites, taking user experience into account before user experience was a “thing.” I became a graphic designer that loved helping brands tell their stories through presentations and infographics, and that opened the door for new business development through visual story-telling. The lines between creative, business development, and digital strategy are blurred as well, and combined, all these skill sets prepared me to assume my current role as StudioB Lead at Burson-Marsteller Miami.

StudioB is our data-driven digital content, creative, and video production team. The full team works out of the Miami office, which allows us to support our existing clients with a robust digital offering that augments their traditional PR efforts, while allowing us to build a full-service communications practice that provides digital-specific services to clients beyond our PR portfolio. While there are smaller, dedicated digital shops out there, it’s this truly integrated approach to digital and PR that sets Burson-Marsteller apart and proves to be most valuable to our clients.

In my role as StudioB Lead, I manage a group of strategists and creative professionals that support a client roster across a variety of practices locally in Miami, regionally in LATAM, as well as in the US Market. The team is comprised of digital and content strategists, community managers, data-analysts, designers, and video editors.

It is a really exciting time to be working at Burson-Marsteller to witness first-hand the convergence between digital marketing, advertising, and public relations. The lines are blurring more each day, and as the digital team here in Miami, our goal is to keep our fingers on the pulse of all of these emerging trends, and share these observations with all of you.

StudioB’s dynamic team will take charge in covering relevant and engaging stories that past, current, and future clients will be interested to hear. We hope you enjoy the articles as they are published over the coming weeks, and encourage you to reach out If there are any topics you would be interested in hearing about from the StudioB team at Burson-Marsteller Miami.

Posted by Ivan Ruiz, Senior Digital Strategist at Burson-Marsteller Miami/StudioB Lead

Big Data PR: The Numbers Don’t Lie

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Traditional public relations professionals have always used data to measure reach through media impressions, ad equivalency, message effectiveness, and perception change. Today, in addition to its traditional uses, data also needs to be the starting point of creative storytelling.

Burson-Marsteller is leading our industry in using Big Data Analytics to help our clients better understand target audiences, influencers, and media behavior. As a result, we are able to develop strategies grounded in evidence-based insights rather than speculation, and creative expressions that help build brands, protect corporate reputation, position executives, defend an issue, or launch products and services.

We have the distinct advantage of leveraging our global strength to access dozens of cutting-edge tools and resources that allow us to segment and analyze large amounts of structured and unstructured data generated on the Internet. This intelligence helps us answer common client questions such as:

  • How do I reach a specific target audience, not just a general one?
  • What platforms and applications does my audience use most?
  • Which media and opinion leaders carry the most clout?
  • Are there gaps between the messages we want to communicate and how the audience receives them?
  • Are we using the same vernacular as our audience?

Big data allows us to create campaigns that influence not only audiences, but behavior. Here are some examples we have executed recently for our clients:

  • Analyzed the media preferences of a major automotive manufacturer’s target audience beyond traditional automotive and invited a select group of journalists focused on technology, innovation and design to the Paris Auto Show, resulting in optimized coverage angles and wider reach.
  • Identified online media and news consumption habits of small business benefits decision makers for a financial services firm to create relevant media partnerships, allowing us to showcase thought leadership content and nurture relationships with key reporters.
  • Built creative and customized editorial and native advertising content on relevant channels aimed at Millennials for a leading brewing company at the center of conversations on responsible consumption by promoting its Hero global campaign.
  • Conducted a Big Data Brand Audit, providing a major appliance manufacturer with customer insights, audience profile and segmentation, market trends and analysis to support strategic communications and marketing plans while prioritizing key investment areas.

Burson-Marsteller boasts dozens of top notch digital strategists across the network, newest among them Ivan Ruiz, who joins us as Senior Digital Strategist, to develop fully integrated, real-time, data-driven solutions for our Miami-managed clients.

Please contact me if you want to learn how Big Data Analytics can help ground your PR or brand communication strategy and fuel creativity to maximize impact. Numbers don’t lie!

Posted by Jorge Ortega

Studio B & Burson Latino Support ALPFA’s 44th Conference

Blog Collage

The Association of Latino Professionals For America’s (ALPFA) commissioned Studio B Live and Burson Latino, Burson-Marsteller’s Hispanic practice, to produce a series of videos for the organization’s 44th annual convention that brought together thousands of Latino students and professionals for learning,  leadership and networking opportunities in Dallas, TX.  Enjoy the videos the team produced for ALPFA 2016 honorees Blanca Blanco, John Ramirez, and Maity Interiano. In addition, StudioB Live produced the grand finale video that announced the location of the 45th convention, “The New Latino Paradigm”, taking place in Las Vegas, Nevada in 2017.

MDC Anniversary Recognition

Burson-Marsteller Miami continuously looks to establish positive and long lasting relationships within the South Florida community. This month, we celebrate a year-long partnership with the Miami- Dade Community College School of Entertainment and Design Technology (SEDT), created to give students studying digital/media production the opportunity to support our StudioB Live! Team, and gain hands on experience in their field.

Notable projects to  highlight include their role working side by side with our Burson Latino team at this year’s seventh-annual Hispanicize conference, the largest gathering for Latino trendsetters in marketing, digital content creation, journalism, entertainment and tech entrepreneurship, capturing footage, broadcasting the second-annual TECLA Awards live, and producing daily recap videos. Their expertise also proved to be an asset working with clients including FedEx, Oracle, and ALPFA, and producing compelling, storytelling content and videos for use during new business presentations.

We would like to officially welcome Anthony Fleites, an SEDT alumnus and an example of the talent we hope to discover, to the Burson-Marsteller Miami family! Anthony was instrumental in spearheading production elements on all projects through our partnership, and currently serves as StudioB Live! Production Coordinator.

We would like to thank the faculty and staff at SEDT for allowing us to tap into their network of talented, dedicated students and providing access to their state of the art tools and equipment. Here’s to growing our partnership in 2017 and beyond!

mdc

 

Burson Latino Reports on the Latest Trends and Developments from Hispanicize 2016, including Digital Engagement and Politics

Burson Latino, our U.S. Hispanic Public Relations practice, is dedicated to staying on top of the latest Latino trends and developments. For this reason, we were proud to not only have attended the Seventh-Annual Hispanicize conference in Miami in early April but also to have participated through speaking opportunities and content creation via our Burson-Marsteller Miami office’s StudioB Live production crew.

Hispanicize is the largest gathering for Latino trendsetters in marketing, digital content creation, journalism, entertainment and tech entrepreneurship. The annual conference brings together the fastest-rising stars in the Hispanic market for remarkable conversations about current affairs and the future of communicating with the Latino audience. Successful Latino influencers, such as Joanna Hausmann of Flama fame, attended alongside established Latino icons, including MSNBC’s Jose Diaz Balart and actress Rosario Dawson.

Jorge Ortega, Managing Director of Burson-Marsteller’s Miami office and Leader for the Burson Latino practice, moderated a panel with executives from The Walt Disney Company on the topic of how Disney is transforming Hispanics from a targeted segment into its core audience. WPP board member, Sol Trujillo, gave a keynote address on the power of Latinos and how they have become the new American mainstream. Additionally, Gabriel Andriollo, a digital strategist with Burson-Marsteller moderated a panel alongside Latino digital influencers on how Latin American influencers have integrated into the U.S. Hispanic market.

Throughout all of these discussions, certain themes surfaced for communicating with the U.S. Hispanic audience. Most apparent of all was the importance of digital engagement with Latinos. Regardless of, or perhaps representative of, Hispanicize being an event where every attendee makes his or her living through social platforms through one way or another, digital media reigns for marketers hoping to connect effectively with Latinos. Hispanics not only over-index for spending time online, but also for smartphone use and online purchasing. Using digital platforms to reach Hispanics is imperative for marketers.

Additionally, presenters constantly repeated the view that Hispanics may no longer be classified as a niche market. Latinos have become the new mainstream in America. Due to the enormous spending power and population growth of the U.S. Hispanic market, speakers argued that Latinos have now increased in importance to the point that they have overtaken the previously considered mainstream of Anglo-America. Marketers should take note when determining the depth and breadth of Hispanic communications plans and strategies.

For this reason, the significance of Latinos in politics, from the upcoming presidential election and their views of renewed Cuban relations, was also a prominent topic at Hispanicize. Cuba, a particularly relevant subject for Miami’s Cuban-American population, has emerged as a new frontier in Hispanic communications. Companies looking to Cuba for future opportunities will need strong communications strategies both abroad in Cuba and at home with a complex, potentially unreceptive Latino audience. At Burson-Marsteller, we are prepared to support our clients with experienced professionals from our Cuba Specialty Team and Burson Latino practice.

Wish you had been able to attend Hispanicize? Our StudioB Live crew created daily recaps of the week-long event, in partnership with Hispanicize. Take a look at them here for a snapshot of the week’s festivities.

Burson Latino continues to stay on top of emerging Hispanic trends and sentiments to best connect our clients with the dynamic Latino audience. We are proud to include our Burson Latino practice among our capabilities at Burson-Marsteller, and look forward to continuing to help our clients succeed in in the U.S. Hispanic market.

Burson Latino and StudioB @Hispanicize: Day 3

As Hispanicize week unfolds, our StudioB Live digital team has been busy behind the scenes to capture every moment. Take a look below at our recaps produced for the first two days…more to come!

Burson Latino at Hispanicize

In addition to leading the Miami office, where we serve Florida-based clients doing business globally and provide regional communications management for companies doing business in Latin America, I am equally proud to lead Burson Latino, our firm’s U.S. Hispanic practice.

There has never been a better time for one of the leading global strategic communications and public relations firms to re-introduce this practice and build a world-class team that can bring our company’s evidence-based communications approach, innovative resources, diverse talent and network of offices in key Hispanic markets to help clients connect with Latino consumers and communities.

That is why next week we will be partnering with my friend and Hispanic marketing leader, Manny Ruiz, to provide content development, digital communications production and social media analysis for the sixth-annual Hispanicize conference. If you don’t know about Hispanicize, you are missing out on the largest gathering of Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Burson Latino & StudioB

Our Burson Latino team will be there with our colleagues from StudioB and StudioB Live, our fully integrated, data-driven content production and analytics offering and audiovisual production facility, turning out daily digital news digests on everything that is taking place at Hispanicize. We will be broadcasting live the second-annual TECLA Awards, the only awards show that recognizes the best in social media campaigns and digital influencers in the Hispanic market. Our StudioB Live team has already produced five digital calling cards to help promote the team bringing Hispanicize to life. Click here for a look at what our team produced.

And while everyone is tweeting, Facebooking, Snapchatting, Instagramming or LinkingIn, StudioB digital analysts will be monitoring live conversations and preparing a comprehensive social media engagement analysis using our proprietary tools and methodologies.

This is just the beginning of what Burson Latino will be doing to distinguish itself in the Hispanic market.

We look forward to working with Burson-Marsteller clients and other companies to help them connect and engage with the dynamic and fast-growing U.S. Hispanic population

See you at Hispanicize.

Posted by Jorge Ortega

Burson Dome: A New Way of Listening

Burson-Marsteller’s StudioB presents its newest contribution to digital storytelling: Burson Dome. This new service allows organizations to listen in on social conversations “fenced” to a specific geographic location, space or venue. It enables brands to interact instantly with their online audience in real-time and identify the accounts that are the most engaged at one place. Through the analysis of these interactions, Burson Dome helps organizations identify conversation drivers that will increase the effectiveness of their social media management far beyond an event itself.

Now, what exactly can Burson Dome do?

Burson Dome covers the area where an event, for example, is taking place, ranging from as small as two blocks and as wide as five miles. It is able to sort through photos, videos and reviews in that specific location. Additionally, it identifies the most-engaged influencers and conversation triggers. Burson Dome is perfect for events as a real-time engagement stream and monitors keywords, likes, follows and comments directly from the platform.  Burson Dome can display social conversations on a TV screen or monitor, allowing individuals to view the engagement and foster community empowerment. The display screen can be customized with different backgrounds that change within the established time, including a call-to-action for viewers.

Recently, Burson Dome managed Ford Puerto Rico’s social media engagement at BloggerCon 2015. Throughout the entire event and awards show, Burson-Marsteller monitored the conversation and engaged with users via Ford’s social media handles.  Burson-Marsteller filtered relevant social media mentions to display on a TV screen during the event and interacted on social media with the most relevant influencers. During BloggerCon, Ford received over 3,000 mentions throughout social media, and an estimated reach of 191,000.

What we have done for Ford is easily adaptable to benefit your organization’s needs. If you are looking for a unique route to increase community engagement, Burson Dome is the solution. With its innovative features and experienced digital team at the helm, Burson Dome is a groundbreaking way to boost your organization’s social media presence and influencer engagement.

To find out how your organization may benefit from Burson Dome, please contact StudioB Lead Gabriel Andriollo.

StudioB presents Burson Dome- Burson-Marsteller

The Day Is Finally Here!

Burson-Marsteller Miami is excited to announce our new Instagram account, @bursonmarstellermiamiStay up to date with our latest projects and events B-M Miami will be a part of.  Additionally, learn about our creative team, and take a look behind the scenes of our office fun. B-M Miami is looking forward to connecting with you!

See you on Instagram! Or, as they say, “see you on the gram!”

Burson - Marsteller Instagram Profile

@bursonmarstellermiami