The Day Is Finally Here!

Burson-Marsteller Miami is excited to announce our new Instagram account, @bursonmarstellermiamiStay up to date with our latest projects and events B-M Miami will be a part of.  Additionally, learn about our creative team, and take a look behind the scenes of our office fun. B-M Miami is looking forward to connecting with you!

See you on Instagram! Or, as they say, “see you on the gram!”

Burson - Marsteller Instagram Profile

@bursonmarstellermiami

StudioB, More Than Storytelling

Have you ever wondered what happens behind the scenes when StudioB isn’t creating inspiring storytelling? Well, you probably already know that we are constantly striving for the wow factor, but where exactly does it come from?

It stems not only from the creative minds of the team, but also from our ability to delve deep into the fascinating world of analytics.

The true impact social media in Latin America

No, we are not finance, but we work with numbers: data (structured and unstructured), to be more specific. The Analytics Team within StudioB has been intensively working with one of our clients for the past week in understanding the true impact social media has in our economies and lives in Latin America. (i.e. What exactly is the reason why one social media platform is preferred over others? Which platform has the most potential to grow and why? What social media channels should be activated in mass media campaigns related to public health concerns in Latin American countries?)

More than storytelling

Do you have a Facebook account? What about Twitter? Do you use LinkedIn or Snapchat? Maybe Instagram? You probably have answered yes to at least two of these questions. The popularity of social networking is beyond phenomenal.

Did you know? (We know you do but for the purpose of the post, let’s pretend you don’t).

Latin America has more than 327 million connected users, making it the world’s fastest-growing region for Internet penetration. Latin Americans like to watch videos, buy online and share in social media the most.

While these numbers are impressive, it is necessary to rethink not only how and who can best spread ideas, and inspire actions, but also which platform is the best to do so. Companies are learning how to observe social media conversations (big data, interest clusters) and how to validate social media metrics in the hopes of creating value for the business.

In Latin America, nine out of 10 social network users have a Facebook account. The overall amount of users in Latin America is 179 million users, 21 million more than in the U.S. But, what exactly are companies doing with these numbers? Some of them have created engaging profiles from which to generally create brand lift. However, few are truly grasping these numbers to generate experiences from which to humanize brands, inspire communities and delve into conversations that incite actions and strengthen relationships with consumers.

That is why data can help us understand how to better be ourselves on social and engage organically through relevant and compelling stories.

Do you know which social media platform has your highest growth potential? Where you should focus your future initiatives?

Ask StudioB.

 

 

Inside Burson-Marsteller: Get to Know Us

Meet Gabriel Andriollo, a natural-born techie who leads StudioB and digital efforts with a never ending thirst for new knowledge and innovation.

993621_10151764402803689_382734536_n
Gabriel Andriollo, StudioB Lead and Digital Manager

Born and raised in Argentina, Gabriel (or Gabo, as everybody calls him) is constantly tuned in to anything from social media trends, to politics, to worldwide news and even music. His curiosity about the surrounding world is seen in the fresh way of thinking and creative approach that we rely on Gabriel to bring to client work. Another thing we can rely on Gabriel for? The constant, reassuring presence of his miniature Trader Joe’s juicebox at lunch every day.

Gabriel currently serves as our StudioB Lead and Digital Manager. However, outside of his work with StudioB, Gabriel hides a secret talent that just a lucky few coworkers have witnessed…HE SINGS.  Gabriel Andriollo: Digital manager by day, opera singer by night. This could be why this artistic soul easily understands when clients need help tapping into people’s emotions through inspiring digital content.

Gabriel moved to the sunshine state five years ago after a successful career at Burson-Marsteller Argentina, managing clients from the technology and entertainment industry including Intel, HP, SAP, MTV Networks and Discovery Networks. Now in Miami as the leader of StudioB, Gabriel is responsible for the development of integrated communications campaigns that blend traditional and social media platforms. He also manages and helped build Burson-Marsteller Miami’s state-of-the-art TV and production studio, StudioB Live, the only studio of its kind in the Burson network. It is with years of experience and a passion for all things digital that Gabriel delivers excellence for our clients in their campaigns.

Gabriel inspires his team to see each day as a new challenge and a great adventure. He is well-respected for his sense of humor, keen mentorship and expertise in his field. Burson-Marsteller Miami counts itself lucky to include Gabriel in its ranks of dedicated professionals.

StudioB & Festival of Media LATAM

We were proud to help our client, the Festival of Media, with their LATAM-focused conference in Miami last week. While there, our StudioB Miami team had the opportunity to speak with three industry leaders from Instagram, L’Oreal and LinkedIn on their insights into the future for their respective brands. Take a look below!

The Journal of Cultural Marketing Strategy Livestream

Like what you heard on today’s livestream? Please visit here to subscribe to The Journal.

To download a free copy of the key takeaways from this study, please click here.

Thank you for tuning in!

-The StudioB Live Team

New Partner: Miami Dade College’s School of Entertainment and Design Technology

We are thrilled to announce that we have selected Miami Dade College‘s (MDC) School of Entertainment & Design Technology (SEDT) as our partner to complement our existing capabilities by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources. In addition, SEDT faculty and students will collaborate with our staff on specific client engagements.

This partnership with Miami Dade College, one of the nation’s largest and most diverse community colleges, was announced during our South Florida introduction of StudioB, Burson-Marsteller’s fully integrated, real-time, data-driven center of creativity, content production and distribution. StudioB uses an integrated approach to provide clients with the most innovative creative and strategic communications services. It combines the firm’s proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels.

“We will tap MDC’s School of Entertainment & Design Technology talented team and state-of-the-art facilities to work on select opportunities that can help enhance the work we do for clients through StudioB,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “We are excited to mentor their students and collaborate with their faculty, and we have no doubt that they will make important contributions to our existing capabilities.”

The Miami Dade College multimillion dollar School of Entertainment & Design Technology is home to an advanced program that is developing best in class talent in television, film, digital design, photography, animation, script writing and production. Miami Dade College also boasts the new Miami Animation & Gaming International Complex (M.A.G.I.C.) to be inaugurated August 21.

“This is a wonderful opportunity for MDC students to gain real-world, hands-on experience with one of the world’s top strategic communications firms,” said Dr. Malou C. Harrison, President of MDC’s North Campus.

SEDT also will support StudioB Live, Burson-Marsteller Miami’s new video production and editing center in our firm’s Brickell location. Burson-Marsteller and Miami Dade faculty and students will begin working together on September 1.

StudioB is at the forefront of data-driven and inspiring storytelling – it’s a content creation center like we’ve never seen before,” said Gabriel Andriollo, Burson-Marsteller Miami StudioB lead. “Our proprietary processes deliver insight-driven content that creates authentic multimedia stories to deliver business results across communications channels.”

StudioB has arrived to the Miami market

As Burson-Marsteller, we are always committed to being more. That means constantly working to innovate and improve. It means constantly striving to be one step ahead of the game for our clients. It is with that commitment in mind that we developed StudioB, and today we are proud to announce that our vision has arrived to the Miami market.

Inspiring and relevant storytelling

Our new offering builds an integrated approach to provide clients with the most innovative creative and strategic communications services. StudioB will craft inspiring and relevant storytelling, thanks to our proprietary processes that deliver on insight-driven content while creating authentic multimedia stories.

In order to deliver on these multimedia capabilities, we are also very proud to announce today the launch of StudioB Live – our brand-new audiovisual recording and production studio, right here in our Brickell Key office. For such, we have  partnered with Miami Dade College’s (MDC) School of Entertainment and Design Technology as part of an internship program that will give MDC students the opportunity to gain real-world, hands-on experience in our state-of-the-art video production facility.

StudioB is at the forefront of data-driven and inspiring storytelling. We all have a story to tell. Let us tell yours.StudioB-Logo-BM

Published by Gabriel Andriollo, StudioB Miami Lead