Burson-Marsteller Miami had the opportunity to support our friends at the Great Place to Work 2016® conference in Mexico. Their goal is to inspire organizations and leaders to produce and maintain a great workplace by providing strategies that are innovative and maintain a high-trust culture. The conference was filled with organizations and leaders ready to learn how to improve their workplaces. Many leaders also took the stage to share a few insights of their own, including Michael C. Bush, Thine Thygensen and our Burson-Marsteller Latin America CEO, Ramiro Prudencio.
Michael C. Bush, CEO of GPTW, presented a few action steps to the conference attendees that can make companies a great place to work. He his beliefs on how people and society are better when there is a great place to work making an individual proud of what they do and their team. He mentioned a few key points for companies to achieve a successful workplace, such as leaders encouraging respect, credibility and fairness and to always provide positive feedback individually, thanking people for their effort and performance. Bush also added to his lecture the most common reasons why companies receive a low position in the Great Place to Work® ranking. These detrimental issues may include the arrival of a new CEO that caused damage, exponential growth of the company, layoffs and merging and acquisition of other companies.
Burson-Marsteller Miami also participated on the expert panel with our Latin America CEO and President, Ramiro Prudencio. Ramiro was accompanied by Germán Dyzenchauz, CEO of GOintegro Latin America, and Dr. Carlos Delgado Planás, Founder and President of Delgado de Compensa Capital Humano. The expert panel focused on different ways of communicating internally for companies in a digital age. Throughout the conversation between the panelists and the moderator, Ismael Cala, they highlighted the importance of internal communication saying, “communicating to your employees is not a chore, it is a commitment.” Dr. Delgado and Ramiro touched on how the establishment of new goals and strategies of the company should be communicated to all levels in order to succeed in the globalized world in which we all operate.
Burson-Marsteller Miami is proud to support our friends at Great Place to Work, and we thank them for an amazing time and interesting conference. Until next year!