Karen Guggenheim Joins Burson-Marsteller Miami as a Director

Karen Guggenheim Group Director
Karen Guggenheim
Group Director

We are pleased to announce today that Karen Guggenheim has joined us as a Director.  She will lead engagements with clients in the U.S. looking to expand into Latin America, and with Latin American companies interested in expanding into the U.S. and globally. Karen also will focus on strengthening existing client relationships and building new business.

“Karen brings two decades of journalism, strategic communications and marketing experience to Burson-Marsteller,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “She has a deep understanding of the business and communications challenges organizations face when they expand internationally, and we’re excited for her to share that expertise with our clients. In addition, she will work with the Miami leadership team to introduce Burson-Marsteller’s capabilities to the hundreds of public and private companies here in Florida. I’m delighted to welcome her to our team.”

Before joining Burson-Marsteller, Karen Guggenheim was a consultant, providing strategic communications counsel for clients in industries ranging from spirits to fashion to technology. She also was Director of Communications and Public Affairs for Colson Hicks Edison P.A., a top litigation firm, managing all marketing and communications across the U.S. and South America. A journalist by training, Guggenheim also was a reporter and wrote for the editorial board at the Miami Herald.

Miami and the state of Florida are critical gateways for clients, and I look forward to working with Burson-Marsteller colleagues here and globally to bring them best-in-class strategic communications counsel,” said Karen Guggenheim. “It’s exciting to be part of such an impressive global network and outstanding team of professionals.”

Karen Guggenheim earned a Bachelor’s degree cum laude in psychology and economics, and a Master’s degree in print journalism from the University of Miami. She recently completed an MBA in business administration from the McDonough School of Business at Georgetown University. Active in her community, Guggenheim is a long-standing Miami resident.

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New Partner: Miami Dade College’s School of Entertainment and Design Technology

We are thrilled to announce that we have selected Miami Dade College‘s (MDC) School of Entertainment & Design Technology (SEDT) as our partner to complement our existing capabilities by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources. In addition, SEDT faculty and students will collaborate with our staff on specific client engagements.

This partnership with Miami Dade College, one of the nation’s largest and most diverse community colleges, was announced during our South Florida introduction of StudioB, Burson-Marsteller’s fully integrated, real-time, data-driven center of creativity, content production and distribution. StudioB uses an integrated approach to provide clients with the most innovative creative and strategic communications services. It combines the firm’s proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels.

“We will tap MDC’s School of Entertainment & Design Technology talented team and state-of-the-art facilities to work on select opportunities that can help enhance the work we do for clients through StudioB,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “We are excited to mentor their students and collaborate with their faculty, and we have no doubt that they will make important contributions to our existing capabilities.”

The Miami Dade College multimillion dollar School of Entertainment & Design Technology is home to an advanced program that is developing best in class talent in television, film, digital design, photography, animation, script writing and production. Miami Dade College also boasts the new Miami Animation & Gaming International Complex (M.A.G.I.C.) to be inaugurated August 21.

“This is a wonderful opportunity for MDC students to gain real-world, hands-on experience with one of the world’s top strategic communications firms,” said Dr. Malou C. Harrison, President of MDC’s North Campus.

SEDT also will support StudioB Live, Burson-Marsteller Miami’s new video production and editing center in our firm’s Brickell location. Burson-Marsteller and Miami Dade faculty and students will begin working together on September 1.

StudioB is at the forefront of data-driven and inspiring storytelling – it’s a content creation center like we’ve never seen before,” said Gabriel Andriollo, Burson-Marsteller Miami StudioB lead. “Our proprietary processes deliver insight-driven content that creates authentic multimedia stories to deliver business results across communications channels.”

Burson Miami: The Way Ahead

As I wrap up my first 90 days at Burson-Marsteller Miami, my team and I have set some clear priorities in terms of how our Miami office can be of service to diverse client segments.

Latin America: North or South? Whether we are helping North American clients enter the region, or assisting with positioning a Latin American company, organization or government in the U.S. or global market, our team is well-equipped to build meaningful client engagements in any landscape.

Southeast USA: more than Miami.  Despite being a proud Miami-native myself, there is much more to Florida and the Southeast than the 305.  As the only Burson-Marsteller office in the SE USA, we are already working with exceptional organizations and companies located close to home. Whether it is brand or corporate communications, crisis management or strategic media relations, we deliver Burson’s world-class public relations and public affairs resources right here in our neck of the woods.

Need a Lift? Following our Chicago office’s success, we are thrilled to introduce Burson Lift, which provides communications counsel for emerging companies.  With Miami as the second-largest city in the U.S. with the most number of early-stage companies, Burson Lift is a perfect fit for our market. Be it through media trainings or communications seminars, we look forward to supporting Miami’s newest, innovative businesses on the rise.

StudioB: Did you say digital? Burson Digital is now StudioB.  StudioB is our newest offering to help our clients mobilize their content and engage with their audiences. With a capable team right here in Miami, and an extended network globally, our robust and innovative capabilities are unrivaled. I’ll be sharing more about this exciting initiative next month. Stay tuned.

Burson Latino: Hola again.  Having built U.S. Hispanic capabilities throughout my career, I am especially eager to bring this offering to our clients.  With keen Hispanic insights and innovative ideas, and connections around the corner or across party lines, we’re helping current and new Burson clients succeed in building their brands and their business in this market. The good news is we’re not alone in this task. Burson Latino has a team of professionals spread throughout the U.S. to help achieve our clients’ Hispanic marketing and communications goals.

Cuba: A brave new world. We recently introduced our Cuba Specialty Team. Led out of our Miami office (naturally), the team will help clients navigate the waters of renewed relations with Cuba…only 90 miles south of Florida. Whether advising on communicating effectively about Cuban market entry, or for clients that simply want to be prepared, our Cuba specialty team has already begun to engage with clients.

I look forward to sharing more with you as we continue to bring and develop exciting offerings at Burson-Marsteller Miami.

Posted by Jorge Ortega

Being Back and Being More

Jorge Ortega Burson
Jorge Ortega
Market Leader Burson Miami

Wow. It feels right to be back at Burson-Marsteller, where I began and built much of my career.

I am surrounded by best in class talent and a plethora of global resources that can help our clients achieve more.

From the most experienced crisis management experts to strategic communications professionals applying data-driven creative, Burson-Marsteller has a lot to offer our clients, around the corner, or around the world.

My new boss, Ramiro Prudencio, President and CEO of the Latin American region, and I have known each other for more than two decades. Together we will help our clients, locally, regionally or globally tap the best people and relevant capabilities.

I’m excited about the roster of client partners we serve out of this office, as well as the incredible team of Burson professionals on my side now to counsel clients and offer them the most innovative thinking and creative resources available in our industry today.

My view is that from this position, my team and I can help clients in South Florida / SE USA that need the world-class services of Burson-Marsteller; multinational companies operating in Latin America that value regional strategies or effective coordination; Latin America based companies, organizations or governments that can benefit from our capabilities and network; or any brand or company wanting to tap the dynamic and fast growing U.S. Latino market.  What a unique opportunity. We can be this and more for clients that want what Burson-Marsteller has always stood for anywhere in the world.

As a leading global public relations and communications firm with a strong Miami office, we are committed to offering our clients  strategic insights and innovative programming that help build and sustain strong corporate and brand reputations.  And I will dare say that we are possibly the only firm in Miami and the region with the depth and breadth of talent to provide our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services.  This office already serves global companies, industry associations, professional services firms, governments and other large organizations and brands.

It’s an exciting time for Burson-Marsteller Miami, and for our firm worldwide.  The company that Harold Burson and Bill Marsteller started more than 60 years ago is still highly respected by clients across industries and across the globe.  That is why clients often engage us when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. They come to us needing sophisticated communications campaigns built on knowledge, research and industry insights.

Throughout my career, and now as I begin my 20th year of service with Burson-Marsteller, I have had the distinct privilege of working with some of the industry’s most sought-after communications advisors. I am proud to be back. Burson-Marsteller and Miami, two places I call home.