eMerge Americas Asserts Itself as a Tech Giant

I was born and raised in Miami, Florida, and as a Miami native, it makes me proud that Burson-Marsteller Miami was selected as the strategic communications agency for eMerge Americas, the premier technology conference that connects investors and technology industry leaders with revolutionary startups and cutting-edge ideas. In addition to getting ready the last few months, our team worked 24/7 at the Miami Beach Convention Center to ensure that we secure the deserved visibility for the conference, its sponsors, amazing speakers and entrepreneurs.

And for the first time we were introduced to Cxytera, which made its debut at the show. The multi-billion dollar Cyxtera, now based in Miami, brings together a global data center footprint and a modern, hybrid- and cloud-ready security portfolio. 

Loaded with high-profile speakers and innovative startup companies, eMerge Americas exceeded the expectations by drawing in hundreds of companies and innovators from around the world. Our Burson Miami team developed a comprehensive public relations strategy to help eMerge Americas become the tech event of the Americas.

Four years ago, eMerge held its first conference in Miami to an eager crowd. This year, attendees saw the likes of Apple Co-Founder Steve Wozniak, Sprint CEO Marcelo Claure, Waze co-founder Uri Levine,Armando Christian Perez (Pitbull), Suze Orman, Alex Rodriguez, and many other influential leaders speak on the conference’s main keynote stage. In addition to the Keynote Stage, eMerge hosted the WIT (Women in Technology) and eGov – Government Innovation summits, as well as Techxpert and a “Shark Tank” like Launchpad stage where investors got to hear from the latest entrepreneurs of all ages and backgrounds. More than 13,000 people attended the two-day conference.

During the event, there was a great deal of talk about Miami and how Silicon Valley is no longer the only place to find tech startups. Rony Abovitz, Founder and CEO of Magic Leap, and University of Miami Alum, talked about Miami as an emerging tech hub. When he speaks to people from Latin America, they talk about Miami like we talk about Silicon Valley, so there is definitely something going on here.

Uri Levine, one of the most prolific businessmen of today and an active angel investor in technology-based companies who sold Waze to Google, spoke about what it is like to start a company from the ground up.  He shared that in one day he would be both on top of the world, and crying later at night, like a rollercoaster. As part of his presentation, he also offered some tips for startups who are just getting their feet wet:

  • Understand who your users are and their perception of the product
  • Make mistakes, and make them fast so that you can fix them fast
  • The team that you are building and the mission that you define will define your journey
  • If you fall in love with the solution, you will forget about the problem
  • If you lose focus of the problem, then you are probably not doing the right thing

I would venture to say these tips are not just useful for startups, but for companies and leaders of all levels!

Joining us for all the action on the eMerge Americas floor was Rowan Benecke, Chair of Burson-Marsteller’s Global Technology Practice, who came here to spend time with eMerge leaders, other Burson Miami clients and our Miami Innovation and Technology team.

We continue to win and serve great clients such as eMerge Americas. Whether you’re looking for a new strategic communications partner, a digital PR strategy, an experiential marketing initiative or want to understand how your brand is perceived in the digital arena, Burson-Marsteller Miami can help you.

Speaking of digital, if you are in the Miami area on June 28, don’t forget to RSVP for our Breakfast With Burson series featuring relevant and timely discussion on who owns social in today’s dynamic and blurred marketing and communications climate.

If you would like to learn more, please feel free to contact me via e-mail or LinkedIn. I look forward to sharing how our employees are helping to elevate the City of Miami to new heights. 

Jorge Ortega | Executive Vice-President