Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Pedro de Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.
Burson Latino supports clients with its evidence-based approach to communications and engagement with Latino and diverse communities. Complementing the agency’s own resources is a network of Community Communications Partners (CCP) in top multicultural markets who have a deep understanding of these communities, their stakeholders, the media and digital influencers. de Cordoba will help teams leverage these resources and others to build tailored communications campaigns that will connect clients with desired Hispanic audiences and drive business results.
de Cordoba, who is based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients and focused on growing the business through experiential marketing, sports and entertainment programs. Before that, he served as Vice President of Strategic Brand Extensions at Hispanic marketing agency, Accentmarketing, where he played an integral role in the development and implementation of strategic marketing programs for clients. In addition, he was instrumental in developing sports and entertainment-related platforms for Major League Baseball and the FIFA World Cup, along with recording artists including Mana, Enrique Iglesias, Juan Luis Guerra and Pitbull. When he was Chief Marketing Officer of Internet start-up LearningSoft, which provides educational entertainment for children in the U.S., Europe and Latin America, de Cordoba developed all the go-to market strategies and led fundraising roadshow presentations with the CEO.
“I am thankful for the opportunity to lead the Burson Latino team, and excited to work alongside a top-notch team of professionals, each bringing unique insights, ideas and experiences to the table,” said de Cordoba. “An ever-growing multicultural marketplace breeds new business opportunities, and I look forward to tapping into my strategic planning, public relations and experiential marketing experience to capitalize on these opportunities and help grow Burson Latino.”
Read the full press release here