Meet Abril Barba, our Brand Comm and Burson Latino Manager, whose Hispanic flair and slight pop culture addiction only enhances the outstanding communications efforts she leads for our clients.
Born in fast-paced New York and currently residing in Latino-centric Miami, it’s safe to say that rush hour and Fashion Week are second nature to Abril Barba. Fascinated by pop culture and the red carpet, it’s no surprise she graduated Cum Laude from the University of Miami, specializing in Broadcast Journalism with a Bachelor’s of Science in Communications. In addition to her Spanish/Cuban roots and innate love for Miami, she also obtained a second degree in Spanish and worked as a part-time Producer for Noticiero Univision at the Univision Network.
Part of the Burson-Marsteller Miami family since 1997, Abril has successfully worked for top-tier global brands such as IKEA, Coca-Cola, Club Med, Perry Ellis International, Bacardi Limited, Baxter, HCA, Accenture, Barnes & Noble and many more. With a niche for all things luxe, she has also coordinated events for a number of prestigious clients such as the Latin GRAMMY Awards and Cartier. As part of her role within Burson Latino, she has established strong relationships with U.S. Hispanic media outlets nationwide and managed communications campaigns for a vast number of clients throughout her career at B-M including Gatorade, Avon, UnitedHealthcare, Lincoln, and Similac.
Abril currently spearheads all communication efforts for IKEA’s expansion in the U.S. and continues to specialize in U.S. Hispanic media relations and event management, whole-heartedly embodying the Burson Latino brand. Dedication, determination and overall professionalism are just some of the many attributes that encompass Abril’s work ethic, making her the epitome of a PR professional. Today, 20 years later, she continues to put the pizazz in PR, and is an amazing mentor who leads by example.