#BursonCheersHavanaClubRum

bm-cheers-havana-club-rumAs a token of appreciation for our long-standing relationship with Bacardi, Burson-Marsteller Miami hosted a cocktail reception on Thursday, October 20th, to celebrate the 2016 U.S. debut of HAVANA CLUB Añejo Clásico in Florida, and its continued U.S. expansion. Cuba’s cultural resurgence has fueled nostalgia and piqued the interest of all across South Florida, and this reception served as a platform to refresh the community on the Company’s expansion plans including new bottle packaging, the introduction of the dark rum variant to complement the existing HAVANA CLUB Añejo Blanco offering, and “The Golden Age, Aged Well” brand campaign.

Our clients and leadership team joined Bacardi executives and members of the South Florida business community to toast this milestone at our office overlooking Miami’s scenic skyline. Guests enjoyed authentic Cuban hors d’oeuvres, hand rolled cigars and live traditional Cuban jazz by ABWSax Productions.

A special thanks to our sponsors Gilbert’s Bakery, Oliva Cigar Co. and the South Florida Dominos Association (SFDA), who were on hand to help guests brush up on their domino skills as they sampled signature Havana Club cocktails. Their contributions helped make the evening a success. Cheers!

Click here to relive a night in Havana.

Click here to view photos.

 

Breakfast with Burson: Millennials and Mimosas

Burson-Marsteller Miami recently had the opportunity to host Bacardi’s new Global Millennials Manager, Nim De Swardt, who presented to our “Breakfast with Burson” attendees, as well as to our staff. Nim shared her insights on how Millennials play a game-changing role in today’s organizations, and how their influence will only continue to grow in the coming decade.

“A program made for Millennials, by Millennials”

Bacardi – the largest privately-held spirits company in the world- has taken note of changes that are happening in today’s professional landscape, and has decided to approach the evolving business environment by bravely embracing the change. Michael Dolan, CEO of Bacardi Limited, spearheaded the next big step on how Bacardi manages its company by creating an initiative to recruit and engage the best of today’s Millennial talent. He selected Nim to take on the daring role of recruiting these talented Millennials and lead the “Bacardi Rising Stars” program. This program will consist of 20 of Bacardi’s creative, tech-savvy international employees who will leverage their unique viewpoints to foster the brand’s success both internally and externally in the marketplace.

Now, who exactly is this Millennial queen? We know you are curious (we were too).

Nim is a 30-year-old, Australian-born native with a bachelor’s degree in photography, and a minor in wanderlust. Her career with Bacardi began five years ago, where she eventually worked her way up to being a brand manager for the Middle East and Africa region, based in Dubai. In 2015, she was offered the role of Global Millennials Manager, but decided to follow her free Millennial spirit to take a year off from her career and embark on a self-discovery journey, traveling the world. Months later, the position was still vacant, with her name reserved for the game-changing role. Nim quickly transformed from an adventurous backpacker to an intrapreneur ready to take on her next big journey.

“Millennials can be our greatest challenge, and our greatest opportunity”

Since then, Nim has visited start-ups and multi-million dollar companies, such as Google and Twitter, to observe their response to the rapid-growing Millennial business culture. She is currently leading initiatives at Bacardi to increase intra-company collaboration on ideas to better market to Millennials and creating Bacardi company policies that will build on these companies’ successful Millennial business approaches. In Nim’s eyes, Millennials are looking for four things in the companies that employ them: Innovation, flexibility, collaboration and career development opportunities. They are also driven by causes; Millennials wish to have a purpose in the work they do, and want their companies to have strong corporate responsibility programs.

According to our Millennial expert, in nine years, 75 percent of the work field will consist of Millennials. With Nim by their side, there is no doubt that Bacardi will be up for the challenge.

To hear from Nim herself about her work, please take a look at this short interview she recorded with us in our StudioB Live.

Mojitos and Margaritas

Burson-Marsteller Miami had the opportunity yesterday to host a reception featuring Bacardi MOJITO’s and Cazadores Margaritas for the board of directors of ALPFA—the Association of Latino Professionals for America, the largest membership organization empowering Latino Leaders.

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy. They support more than 72,000 Latino students, professionals, and entrepreneurs through more than 40 professional chapters and 160 student chapters at major colleges and universities nationwide. I had the honor of serving as ALPFA’s interim chief marketing officer and have been part of two of the last conventions.

What I love about ALPFA is that at a time when the business community desperately seeks talent and America’s young Latinos desperately seek opportunity, ALPFA is a bridge between the two, resulting in thousands of Latino college students with paid professional internships and diverse career opportunities.  ALPFA also develops the next generation of Latino professionals that benefit from experiential leadership development and mentoring from senior corporate executives, whom ALPFA empowers into the C-suite and onto corporate boards. ALPFA is also a proven growth accelerator for Latino entrepreneurs, helping them to build networks, access capital and scale much more rapidly by opening the door to significant business opportunities within our more than 200 Fortune 1000 partners.

Thanks to our friends (and client) at Bacardi Limited, we were able to ensure the evening was complete with delicious Bacardi Mojitos and Cazadores Margaritas. Burson-Marsteller Miami is committed to partnering and supporting organizations that are making a difference in our community and in the nation.  We were privileged to welcome and host members of their board and senior leaders from across the country, who came to Miami for the board meeting and also were able to enjoy the outstanding South Florida weather, while sharing time and experience with some of us here at Burson.

We are looking forward to continuing our support of ALPFA, its CEO, Charles P. Garcia and Chair of the Board, Yvonne Garcia, as they prepare for the organization’s 44th Annual Convention  August 5-9, 2016, when more than 3,000 leaders and professionals will convene at the Gaylord Resort in Dallas. This convention represents the largest, most impressive gathering of Latino professionals and students coming together from across the United States to learn, network, mentor and develop as leaders. Burson-Marsteller and some of our top clients will be there.

To join ALPFA and enjoy its benefits, please click here.

Posted by Jorge Ortega