Mojitos and Margaritas

Burson-Marsteller Miami had the opportunity yesterday to host a reception featuring Bacardi MOJITO’s and Cazadores Margaritas for the board of directors of ALPFA—the Association of Latino Professionals for America, the largest membership organization empowering Latino Leaders.

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy. They support more than 72,000 Latino students, professionals, and entrepreneurs through more than 40 professional chapters and 160 student chapters at major colleges and universities nationwide. I had the honor of serving as ALPFA’s interim chief marketing officer and have been part of two of the last conventions.

What I love about ALPFA is that at a time when the business community desperately seeks talent and America’s young Latinos desperately seek opportunity, ALPFA is a bridge between the two, resulting in thousands of Latino college students with paid professional internships and diverse career opportunities.  ALPFA also develops the next generation of Latino professionals that benefit from experiential leadership development and mentoring from senior corporate executives, whom ALPFA empowers into the C-suite and onto corporate boards. ALPFA is also a proven growth accelerator for Latino entrepreneurs, helping them to build networks, access capital and scale much more rapidly by opening the door to significant business opportunities within our more than 200 Fortune 1000 partners.

Thanks to our friends (and client) at Bacardi Limited, we were able to ensure the evening was complete with delicious Bacardi Mojitos and Cazadores Margaritas. Burson-Marsteller Miami is committed to partnering and supporting organizations that are making a difference in our community and in the nation.  We were privileged to welcome and host members of their board and senior leaders from across the country, who came to Miami for the board meeting and also were able to enjoy the outstanding South Florida weather, while sharing time and experience with some of us here at Burson.

We are looking forward to continuing our support of ALPFA, its CEO, Charles P. Garcia and Chair of the Board, Yvonne Garcia, as they prepare for the organization’s 44th Annual Convention  August 5-9, 2016, when more than 3,000 leaders and professionals will convene at the Gaylord Resort in Dallas. This convention represents the largest, most impressive gathering of Latino professionals and students coming together from across the United States to learn, network, mentor and develop as leaders. Burson-Marsteller and some of our top clients will be there.

To join ALPFA and enjoy its benefits, please click here.

Posted by Jorge Ortega

 

 

 

StudioB, More Than Storytelling

Have you ever wondered what happens behind the scenes when StudioB isn’t creating inspiring storytelling? Well, you probably already know that we are constantly striving for the wow factor, but where exactly does it come from?

It stems not only from the creative minds of the team, but also from our ability to delve deep into the fascinating world of analytics.

The true impact social media in Latin America

No, we are not finance, but we work with numbers: data (structured and unstructured), to be more specific. The Analytics Team within StudioB has been intensively working with one of our clients for the past week in understanding the true impact social media has in our economies and lives in Latin America. (i.e. What exactly is the reason why one social media platform is preferred over others? Which platform has the most potential to grow and why? What social media channels should be activated in mass media campaigns related to public health concerns in Latin American countries?)

More than storytelling

Do you have a Facebook account? What about Twitter? Do you use LinkedIn or Snapchat? Maybe Instagram? You probably have answered yes to at least two of these questions. The popularity of social networking is beyond phenomenal.

Did you know? (We know you do but for the purpose of the post, let’s pretend you don’t).

Latin America has more than 327 million connected users, making it the world’s fastest-growing region for Internet penetration. Latin Americans like to watch videos, buy online and share in social media the most.

While these numbers are impressive, it is necessary to rethink not only how and who can best spread ideas, and inspire actions, but also which platform is the best to do so. Companies are learning how to observe social media conversations (big data, interest clusters) and how to validate social media metrics in the hopes of creating value for the business.

In Latin America, nine out of 10 social network users have a Facebook account. The overall amount of users in Latin America is 179 million users, 21 million more than in the U.S. But, what exactly are companies doing with these numbers? Some of them have created engaging profiles from which to generally create brand lift. However, few are truly grasping these numbers to generate experiences from which to humanize brands, inspire communities and delve into conversations that incite actions and strengthen relationships with consumers.

That is why data can help us understand how to better be ourselves on social and engage organically through relevant and compelling stories.

Do you know which social media platform has your highest growth potential? Where you should focus your future initiatives?

Ask StudioB.

 

 

Burson-Marsteller Named Latin American Agency of the Year 2015 At SABRE Awards

Burson-Marsteller, a leading global strategic communications and public relations firm, today announced it was named Latin American Agency of the Year at the 2015 Latin America SABRE Awards and also won seven gold SABRE Awards. Presented by leading industry publication The Holmes Report, the awards provide the premier showcase for the best public relations campaigns across the Latin American region. The Latin America SABRE Awards were presented at a ceremony in Sao Paulo on December 2, 2015.

Burson-Marsteller Miami also won Seven Gold SABRE Awards for Campaign Work

In addition to being named Agency of the Year, Burson-Marsteller also won

  • Gold SABRE Award in the Mexico Category – “360° Storytelling” — Ford Mexico with Burson-Marsteller Mexico
  • Gold SABRE Award in the Caribbean & Central America Category – Honduras’ Country Brand Contest—The Government of Honduras with Burson-Marsteller Miami
  • Gold SABRE Award in the South America Category: The Technology for Peace-Building—Microsoft with Burson-Marsteller Colombia
  • Gold SABRE Award in the Public Affairs Category – Yacimientos No Convencionales—Asociación Colombiana del Petróleo with Burson-Marsteller Colombia
  • Gold SABRE Award in the Food & Beverage Category – Sagres-Amstel Launch: Giving the Consumer Freedom of Choice—Heineken with Burson-Marsteller Brazil
  • Gold SABRE Award in the Healthcare Category – Diabetes Urbana—Novo Nordisk with Burson-Marsteller Colombia
  • Gold SABRE Award in the Not for Profit Category – Gen Cero— Fundación Éxito with Burson-Marsteller Colombia

“We are thrilled once again to be named Latin American Agency of the Year by The Holmes Report,” said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. “Burson-Marsteller has been committed to this crucial global region for nearly four decades and our thriving team remains dedicated to excellence on behalf of our clients. This honor and the seven Gold SABRE awards we won tonight showcase the demonstrable impact we make for our clients across industry sectors through our commitment to ideas-driven, evidence-based, results-oriented communications.”

Added Ramiro Prudencio, CEO, Burson-Marsteller Latin America, “We are extremely grateful to again be named Latin American Agency of the Year by The Holmes Report and for the continued trust our clients place in us to help them build their businesses in the region. This honor and the campaign awards underscore the incredible work being done every day throughout our network of 13 wholly owned and three affiliate offices. In 2016 we will celebrate 40 years in this region whose critical importance to the global economy increases every day. We look forward to continuing our tradition of excellence in the region for many years to come.”