MDC Anniversary Recognition

Burson-Marsteller Miami continuously looks to establish positive and long lasting relationships within the South Florida community. This month, we celebrate a year-long partnership with the Miami- Dade Community College School of Entertainment and Design Technology (SEDT), created to give students studying digital/media production the opportunity to support our StudioB Live! Team, and gain hands on experience in their field.

Notable projects to  highlight include their role working side by side with our Burson Latino team at this year’s seventh-annual Hispanicize conference, the largest gathering for Latino trendsetters in marketing, digital content creation, journalism, entertainment and tech entrepreneurship, capturing footage, broadcasting the second-annual TECLA Awards live, and producing daily recap videos. Their expertise also proved to be an asset working with clients including FedEx, Oracle, and ALPFA, and producing compelling, storytelling content and videos for use during new business presentations.

We would like to officially welcome Anthony Fleites, an SEDT alumnus and an example of the talent we hope to discover, to the Burson-Marsteller Miami family! Anthony was instrumental in spearheading production elements on all projects through our partnership, and currently serves as StudioB Live! Production Coordinator.

We would like to thank the faculty and staff at SEDT for allowing us to tap into their network of talented, dedicated students and providing access to their state of the art tools and equipment. Here’s to growing our partnership in 2017 and beyond!

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New Partner: Miami Dade College’s School of Entertainment and Design Technology

We are thrilled to announce that we have selected Miami Dade College‘s (MDC) School of Entertainment & Design Technology (SEDT) as our partner to complement our existing capabilities by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources. In addition, SEDT faculty and students will collaborate with our staff on specific client engagements.

This partnership with Miami Dade College, one of the nation’s largest and most diverse community colleges, was announced during our South Florida introduction of StudioB, Burson-Marsteller’s fully integrated, real-time, data-driven center of creativity, content production and distribution. StudioB uses an integrated approach to provide clients with the most innovative creative and strategic communications services. It combines the firm’s proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels.

“We will tap MDC’s School of Entertainment & Design Technology talented team and state-of-the-art facilities to work on select opportunities that can help enhance the work we do for clients through StudioB,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “We are excited to mentor their students and collaborate with their faculty, and we have no doubt that they will make important contributions to our existing capabilities.”

The Miami Dade College multimillion dollar School of Entertainment & Design Technology is home to an advanced program that is developing best in class talent in television, film, digital design, photography, animation, script writing and production. Miami Dade College also boasts the new Miami Animation & Gaming International Complex (M.A.G.I.C.) to be inaugurated August 21.

“This is a wonderful opportunity for MDC students to gain real-world, hands-on experience with one of the world’s top strategic communications firms,” said Dr. Malou C. Harrison, President of MDC’s North Campus.

SEDT also will support StudioB Live, Burson-Marsteller Miami’s new video production and editing center in our firm’s Brickell location. Burson-Marsteller and Miami Dade faculty and students will begin working together on September 1.

StudioB is at the forefront of data-driven and inspiring storytelling – it’s a content creation center like we’ve never seen before,” said Gabriel Andriollo, Burson-Marsteller Miami StudioB lead. “Our proprietary processes deliver insight-driven content that creates authentic multimedia stories to deliver business results across communications channels.”