2016 Mercedes-Benz Corporate Run

Last night, Burson-Marsteller Miami had the opportunity to participate in the 2016 Mercedes-Benz Corporate Run. Hundreds of organizations, including B-M Miami, came together in downtown Miami to take part in this 5k race. Employees had the choice of either running or walking the race, ending with a night filled with music, food and good company. The Burson-Marsteller Miami team was led by our Finance Director, Carlos Porras, who led the pack to victory. Over 20 employees represented the office by sporting our Burson logo along with our hashtag #PlayToWin.

The Mercedes-Benz Corporate Run is an institution in South Florida which began in 1985. Since then, the 5K race has been growing with over 20,000 employees participating in the event as of 2015. Burson-Marsteller Miami would like to thank Mercedes-Benz for hosting a fun-filled event. The team is already looking forward to next year!

mercedes

Burson-Marsteller Miami Staff 

Burson Dome: A New Way of Listening

Burson-Marsteller’s StudioB presents its newest contribution to digital storytelling: Burson Dome. This new service allows organizations to listen in on social conversations “fenced” to a specific geographic location, space or venue. It enables brands to interact instantly with their online audience in real-time and identify the accounts that are the most engaged at one place. Through the analysis of these interactions, Burson Dome helps organizations identify conversation drivers that will increase the effectiveness of their social media management far beyond an event itself.

Now, what exactly can Burson Dome do?

Burson Dome covers the area where an event, for example, is taking place, ranging from as small as two blocks and as wide as five miles. It is able to sort through photos, videos and reviews in that specific location. Additionally, it identifies the most-engaged influencers and conversation triggers. Burson Dome is perfect for events as a real-time engagement stream and monitors keywords, likes, follows and comments directly from the platform.  Burson Dome can display social conversations on a TV screen or monitor, allowing individuals to view the engagement and foster community empowerment. The display screen can be customized with different backgrounds that change within the established time, including a call-to-action for viewers.

Recently, Burson Dome managed Ford Puerto Rico’s social media engagement at BloggerCon 2015. Throughout the entire event and awards show, Burson-Marsteller monitored the conversation and engaged with users via Ford’s social media handles.  Burson-Marsteller filtered relevant social media mentions to display on a TV screen during the event and interacted on social media with the most relevant influencers. During BloggerCon, Ford received over 3,000 mentions throughout social media, and an estimated reach of 191,000.

What we have done for Ford is easily adaptable to benefit your organization’s needs. If you are looking for a unique route to increase community engagement, Burson Dome is the solution. With its innovative features and experienced digital team at the helm, Burson Dome is a groundbreaking way to boost your organization’s social media presence and influencer engagement.

To find out how your organization may benefit from Burson Dome, please contact StudioB Lead Gabriel Andriollo.

StudioB presents Burson Dome- Burson-Marsteller

Mojitos and Margaritas

Burson-Marsteller Miami had the opportunity yesterday to host a reception featuring Bacardi MOJITO’s and Cazadores Margaritas for the board of directors of ALPFA—the Association of Latino Professionals for America, the largest membership organization empowering Latino Leaders.

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation

ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy. They support more than 72,000 Latino students, professionals, and entrepreneurs through more than 40 professional chapters and 160 student chapters at major colleges and universities nationwide. I had the honor of serving as ALPFA’s interim chief marketing officer and have been part of two of the last conventions.

What I love about ALPFA is that at a time when the business community desperately seeks talent and America’s young Latinos desperately seek opportunity, ALPFA is a bridge between the two, resulting in thousands of Latino college students with paid professional internships and diverse career opportunities.  ALPFA also develops the next generation of Latino professionals that benefit from experiential leadership development and mentoring from senior corporate executives, whom ALPFA empowers into the C-suite and onto corporate boards. ALPFA is also a proven growth accelerator for Latino entrepreneurs, helping them to build networks, access capital and scale much more rapidly by opening the door to significant business opportunities within our more than 200 Fortune 1000 partners.

Thanks to our friends (and client) at Bacardi Limited, we were able to ensure the evening was complete with delicious Bacardi Mojitos and Cazadores Margaritas. Burson-Marsteller Miami is committed to partnering and supporting organizations that are making a difference in our community and in the nation.  We were privileged to welcome and host members of their board and senior leaders from across the country, who came to Miami for the board meeting and also were able to enjoy the outstanding South Florida weather, while sharing time and experience with some of us here at Burson.

We are looking forward to continuing our support of ALPFA, its CEO, Charles P. Garcia and Chair of the Board, Yvonne Garcia, as they prepare for the organization’s 44th Annual Convention  August 5-9, 2016, when more than 3,000 leaders and professionals will convene at the Gaylord Resort in Dallas. This convention represents the largest, most impressive gathering of Latino professionals and students coming together from across the United States to learn, network, mentor and develop as leaders. Burson-Marsteller and some of our top clients will be there.

To join ALPFA and enjoy its benefits, please click here.

Posted by Jorge Ortega

 

 

 

Inside Burson-Marsteller: Get to Know Us

Meet Gabriel Andriollo, a natural-born techie who leads StudioB and digital efforts with a never ending thirst for new knowledge and innovation.

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Gabriel Andriollo, StudioB Lead and Digital Manager

Born and raised in Argentina, Gabriel (or Gabo, as everybody calls him) is constantly tuned in to anything from social media trends, to politics, to worldwide news and even music. His curiosity about the surrounding world is seen in the fresh way of thinking and creative approach that we rely on Gabriel to bring to client work. Another thing we can rely on Gabriel for? The constant, reassuring presence of his miniature Trader Joe’s juicebox at lunch every day.

Gabriel currently serves as our StudioB Lead and Digital Manager. However, outside of his work with StudioB, Gabriel hides a secret talent that just a lucky few coworkers have witnessed…HE SINGS.  Gabriel Andriollo: Digital manager by day, opera singer by night. This could be why this artistic soul easily understands when clients need help tapping into people’s emotions through inspiring digital content.

Gabriel moved to the sunshine state five years ago after a successful career at Burson-Marsteller Argentina, managing clients from the technology and entertainment industry including Intel, HP, SAP, MTV Networks and Discovery Networks. Now in Miami as the leader of StudioB, Gabriel is responsible for the development of integrated communications campaigns that blend traditional and social media platforms. He also manages and helped build Burson-Marsteller Miami’s state-of-the-art TV and production studio, StudioB Live, the only studio of its kind in the Burson network. It is with years of experience and a passion for all things digital that Gabriel delivers excellence for our clients in their campaigns.

Gabriel inspires his team to see each day as a new challenge and a great adventure. He is well-respected for his sense of humor, keen mentorship and expertise in his field. Burson-Marsteller Miami counts itself lucky to include Gabriel in its ranks of dedicated professionals.

Burson Miami: We are local, we are global

Burson-Marsteller Miami has been part of the South Florida community for more than 25 years. And while Burson-Marsteller is renowned for its global network  of 73 offices and 84 affiliate offices, together operating in 110 countries across six continents, we are proud to offer our world-class communications capabilities to clients right here in Florida and the Southeast U.S.

For this reason, we are thrilled to now have Karen Guggenheim on board. Karen exemplifies our balance between being local and being global. Born in Nicaragua, Karen grew up in Miami. She has served as Director of Communications and Public Affairs for Colson Hicks Edison P.A., a top national litigation firm based right here in Miami, managing all communications across the Americas. Karen also was a reporter at the Miami Herald. She received her Bachelor’s and Master’s degrees from the University of Miami, and recently completed an MBA at Georgetown University. Here at Burson Miami, she is leading client partners based in Florida and the Southeast U.S. She also spearheads engagements with global organizations coming to market in the U.S. and North American companies expanding internationally. We count ourselves lucky to have Karen leading our team of diverse professionals in Miami.

Burson-Marsteller Miami is here to serve our local community.

At Burson-Marsteller Miami, we are deeply engrained in the local community that we serve. I am a Miami native myself, and am involved in organizations such as Camillus House, which provides humanitarian services to Miami-Dade’s homeless population. Public relations is a demanding field, yet my Burson Miami team still finds time to volunteer with organizations such as Big Brothers Big Sisters, Feed My Sheep, the Miami Circle and La Ventana De Los Cielos. We’re also privileged to partner with local institutions such as Miami Dade College and Florida International University, and support philanthropic organizations TECHO and Americans for Immigrant Justice through our pro bono work.

Burson-Marsteller Miami is here to serve our local community. We’re already working with great companies just up the road in Fort Lauderdale, elsewhere in Florida and the Southeast U.S., and others headquartered around the globe. No matter their home base, we have the capabilities and expertise to help them connect with our local market or on a global scale.

I look forward to sharing more about how our team in Miami is truly living our commitment to Burson-Marsteller, Being More through being local and global, from our Miami roots to our worldwide presence.

By Jorge Ortega

StudioB & Festival of Media LATAM

We were proud to help our client, the Festival of Media, with their LATAM-focused conference in Miami last week. While there, our StudioB Miami team had the opportunity to speak with three industry leaders from Instagram, L’Oreal and LinkedIn on their insights into the future for their respective brands. Take a look below!