Burson-Marsteller Miami recently had the opportunity to host Bacardi’s new Global Millennials Manager, Nim De Swardt, who presented to our “Breakfast with Burson” attendees, as well as to our staff. Nim shared her insights on how Millennials play a game-changing role in today’s organizations, and how their influence will only continue to grow in the coming decade.
“A program made for Millennials, by Millennials”
Bacardi – the largest privately-held spirits company in the world- has taken note of changes that are happening in today’s professional landscape, and has decided to approach the evolving business environment by bravely embracing the change. Michael Dolan, CEO of Bacardi Limited, spearheaded the next big step on how Bacardi manages its company by creating an initiative to recruit and engage the best of today’s Millennial talent. He selected Nim to take on the daring role of recruiting these talented Millennials and lead the “Bacardi Rising Stars” program. This program will consist of 20 of Bacardi’s creative, tech-savvy international employees who will leverage their unique viewpoints to foster the brand’s success both internally and externally in the marketplace.
Now, who exactly is this Millennial queen? We know you are curious (we were too).
Nim is a 30-year-old, Australian-born native with a bachelor’s degree in photography, and a minor in wanderlust. Her career with Bacardi began five years ago, where she eventually worked her way up to being a brand manager for the Middle East and Africa region, based in Dubai. In 2015, she was offered the role of Global Millennials Manager, but decided to follow her free Millennial spirit to take a year off from her career and embark on a self-discovery journey, traveling the world. Months later, the position was still vacant, with her name reserved for the game-changing role. Nim quickly transformed from an adventurous backpacker to an intrapreneur ready to take on her next big journey.
“Millennials can be our greatest challenge, and our greatest opportunity”
Since then, Nim has visited start-ups and multi-million dollar companies, such as Google and Twitter, to observe their response to the rapid-growing Millennial business culture. She is currently leading initiatives at Bacardi to increase intra-company collaboration on ideas to better market to Millennials and creating Bacardi company policies that will build on these companies’ successful Millennial business approaches. In Nim’s eyes, Millennials are looking for four things in the companies that employ them: Innovation, flexibility, collaboration and career development opportunities. They are also driven by causes; Millennials wish to have a purpose in the work they do, and want their companies to have strong corporate responsibility programs.
According to our Millennial expert, in nine years, 75 percent of the work field will consist of Millennials. With Nim by their side, there is no doubt that Bacardi will be up for the challenge.
To hear from Nim herself about her work, please take a look at this short interview she recorded with us in our StudioB Live.