Burson Latino at Hispanicize

In addition to leading the Miami office, where we serve Florida-based clients doing business globally and provide regional communications management for companies doing business in Latin America, I am equally proud to lead Burson Latino, our firm’s U.S. Hispanic practice.

There has never been a better time for one of the leading global strategic communications and public relations firms to re-introduce this practice and build a world-class team that can bring our company’s evidence-based communications approach, innovative resources, diverse talent and network of offices in key Hispanic markets to help clients connect with Latino consumers and communities.

That is why next week we will be partnering with my friend and Hispanic marketing leader, Manny Ruiz, to provide content development, digital communications production and social media analysis for the sixth-annual Hispanicize conference. If you don’t know about Hispanicize, you are missing out on the largest gathering of Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Burson Latino & StudioB

Our Burson Latino team will be there with our colleagues from StudioB and StudioB Live, our fully integrated, data-driven content production and analytics offering and audiovisual production facility, turning out daily digital news digests on everything that is taking place at Hispanicize. We will be broadcasting live the second-annual TECLA Awards, the only awards show that recognizes the best in social media campaigns and digital influencers in the Hispanic market. Our StudioB Live team has already produced five digital calling cards to help promote the team bringing Hispanicize to life. Click here for a look at what our team produced.

And while everyone is tweeting, Facebooking, Snapchatting, Instagramming or LinkingIn, StudioB digital analysts will be monitoring live conversations and preparing a comprehensive social media engagement analysis using our proprietary tools and methodologies.

This is just the beginning of what Burson Latino will be doing to distinguish itself in the Hispanic market.

We look forward to working with Burson-Marsteller clients and other companies to help them connect and engage with the dynamic and fast-growing U.S. Hispanic population

See you at Hispanicize.

Posted by Jorge Ortega

Inside Burson-Marsteller: Get to Know Us

Meet Gabriel Andriollo, a natural-born techie who leads StudioB and digital efforts with a never ending thirst for new knowledge and innovation.

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Gabriel Andriollo, StudioB Lead and Digital Manager

Born and raised in Argentina, Gabriel (or Gabo, as everybody calls him) is constantly tuned in to anything from social media trends, to politics, to worldwide news and even music. His curiosity about the surrounding world is seen in the fresh way of thinking and creative approach that we rely on Gabriel to bring to client work. Another thing we can rely on Gabriel for? The constant, reassuring presence of his miniature Trader Joe’s juicebox at lunch every day.

Gabriel currently serves as our StudioB Lead and Digital Manager. However, outside of his work with StudioB, Gabriel hides a secret talent that just a lucky few coworkers have witnessed…HE SINGS.  Gabriel Andriollo: Digital manager by day, opera singer by night. This could be why this artistic soul easily understands when clients need help tapping into people’s emotions through inspiring digital content.

Gabriel moved to the sunshine state five years ago after a successful career at Burson-Marsteller Argentina, managing clients from the technology and entertainment industry including Intel, HP, SAP, MTV Networks and Discovery Networks. Now in Miami as the leader of StudioB, Gabriel is responsible for the development of integrated communications campaigns that blend traditional and social media platforms. He also manages and helped build Burson-Marsteller Miami’s state-of-the-art TV and production studio, StudioB Live, the only studio of its kind in the Burson network. It is with years of experience and a passion for all things digital that Gabriel delivers excellence for our clients in their campaigns.

Gabriel inspires his team to see each day as a new challenge and a great adventure. He is well-respected for his sense of humor, keen mentorship and expertise in his field. Burson-Marsteller Miami counts itself lucky to include Gabriel in its ranks of dedicated professionals.

The Journal of Cultural Marketing Strategy Livestream

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-The StudioB Live Team

New Partner: Miami Dade College’s School of Entertainment and Design Technology

We are thrilled to announce that we have selected Miami Dade College‘s (MDC) School of Entertainment & Design Technology (SEDT) as our partner to complement our existing capabilities by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources. In addition, SEDT faculty and students will collaborate with our staff on specific client engagements.

This partnership with Miami Dade College, one of the nation’s largest and most diverse community colleges, was announced during our South Florida introduction of StudioB, Burson-Marsteller’s fully integrated, real-time, data-driven center of creativity, content production and distribution. StudioB uses an integrated approach to provide clients with the most innovative creative and strategic communications services. It combines the firm’s proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels.

“We will tap MDC’s School of Entertainment & Design Technology talented team and state-of-the-art facilities to work on select opportunities that can help enhance the work we do for clients through StudioB,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “We are excited to mentor their students and collaborate with their faculty, and we have no doubt that they will make important contributions to our existing capabilities.”

The Miami Dade College multimillion dollar School of Entertainment & Design Technology is home to an advanced program that is developing best in class talent in television, film, digital design, photography, animation, script writing and production. Miami Dade College also boasts the new Miami Animation & Gaming International Complex (M.A.G.I.C.) to be inaugurated August 21.

“This is a wonderful opportunity for MDC students to gain real-world, hands-on experience with one of the world’s top strategic communications firms,” said Dr. Malou C. Harrison, President of MDC’s North Campus.

SEDT also will support StudioB Live, Burson-Marsteller Miami’s new video production and editing center in our firm’s Brickell location. Burson-Marsteller and Miami Dade faculty and students will begin working together on September 1.

StudioB is at the forefront of data-driven and inspiring storytelling – it’s a content creation center like we’ve never seen before,” said Gabriel Andriollo, Burson-Marsteller Miami StudioB lead. “Our proprietary processes deliver insight-driven content that creates authentic multimedia stories to deliver business results across communications channels.”

StudioB has arrived to the Miami market

As Burson-Marsteller, we are always committed to being more. That means constantly working to innovate and improve. It means constantly striving to be one step ahead of the game for our clients. It is with that commitment in mind that we developed StudioB, and today we are proud to announce that our vision has arrived to the Miami market.

Inspiring and relevant storytelling

Our new offering builds an integrated approach to provide clients with the most innovative creative and strategic communications services. StudioB will craft inspiring and relevant storytelling, thanks to our proprietary processes that deliver on insight-driven content while creating authentic multimedia stories.

In order to deliver on these multimedia capabilities, we are also very proud to announce today the launch of StudioB Live – our brand-new audiovisual recording and production studio, right here in our Brickell Key office. For such, we have  partnered with Miami Dade College’s (MDC) School of Entertainment and Design Technology as part of an internship program that will give MDC students the opportunity to gain real-world, hands-on experience in our state-of-the-art video production facility.

StudioB is at the forefront of data-driven and inspiring storytelling. We all have a story to tell. Let us tell yours.StudioB-Logo-BM

Published by Gabriel Andriollo, StudioB Miami Lead